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| Annunziata, Azzurra; Pascale, Paola. |
| Over the last decade consumers’ health consciousness is becoming an important factor driving the agrofood market. Healthier food products have entered the global markets with force in the past years and rapidly gained market share. Consequently, the food industry has reacted to this trend by developing a growing variety of new products with health-related claims and images, including organic and functional foods that are selected by consumers for their health-promoting properties. Currently, the healthy foods and drinks market is performing well, in terms of innovation and market penetration; healthy foods in Europe have a turnover of € 5.7 billion. Different researches conclude that a better understanding of consumers' perception of healthy foods and its... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Functional foods; Organic products; Cluster analysis; Agricultural and Food Policy; Consumer/Household Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/57661 |
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