| Fair trade is a commercial practice that aims to help small farmers in underdeveloped countries through mechanisms that can modify the supply chain. This paper, through exploratory, quantitative and transversal research, tries to investigate this structuring effect of fair trade on the productive nodule of the chain, examining the cohesion caused by this intervention on a small Cooperative of Coffee Family Farmers (organic and conventional SAT-no agro toxic substances used in production) in Poço Fundo in the state of Minas Gerais. The social network and supply chain perspectives, suported by Granovetter’s embeddeness theory, were used to analyze the information surveyed. Although a high degree of cohesion was observed, there were also some hints of... |
