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	Provedor de dados Organic Eprints (1) Autor Aschemann, Dipl.-Ing.agr. Jessica (1) Hamm, Prof. Dr. Ulrich (1) Maroscheck, Dipl.-Umweltwissenschaftlerin Nicole (1) Palavra-chave Food quality and human health (1) Food security (1) Tipo do documento Conference paper, poster, etc. (1) Ano 2009 (1) País Germany (1) Idioma deu (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Einflussfaktoren auf den Kauf von Öko-Produkten mit nährwertund gesundheitsbezogenen Angaben: Ergebnisse einer Kaufsimulation Organic Eprints Aschemann, Dipl.-Ing.agr. Jessica; Maroscheck, Dipl.-Umweltwissenschaftlerin Nicole; Hamm, Prof. Dr. Ulrich. Health is an increasingly important argument in advertising and in information given on food product packages. The EU regulation on nutrition and health claims made on food poses a challenge to such messages, including those on organic foods. This paper examines whether organic foods with claims are refused or preferred, and which are the influencing factors on choice for such a product. The results show that in case that attentiveness to the claim is given, the likelihood of choice is significantly higher. Several factors prove to be influencing choice significantly, but in different directions. Recommendations for the marketing of organic products with claims are derived from the results. Tipo: Conference paper, poster, etc. Palavras-chave: Food security; Food quality and human health. Ano: 2009 URL: http://orgprints.org/14015/1/Aschemann_14015.pdf Registros recuperados: 1 Primeira ... 1 ... Última

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