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| Baltzer, Kenneth; Baker, Derek; Moller, Anja S.. |
| The paper tests a number of hypotheses concerning branding behaviour of the food industry found in the literature. Based on a survey of 109 Danish food industry firms conducted in 2004, three aspects of branding strategies are analysed, i) the number of brands owned by the firm, ii) the number of brands introduced by the firm during the past year and iii) the percentage of sales obtained from production under private labels. Firms' branding behaviour is related to structural variables including firm size, degree of vertical integration, value added as well as firms' views on food chain organisation and competitiveness. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Brands; Private labels; Food industry; Survey; Marketing; Q13. |
| Ano: 2005 |
URL: http://purl.umn.edu/24658 |
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| Just, Flemming; Emmanuel, Adinyira; Oteng-Seifah, Samuel; Theophilus, Adjei-Kumi; Theophilus, Ernst-August; Cimpoies, Dragos; Zhemoyda, Oleksandr V.; Portyanko, Mariya; Danilowska, Alina; Danilowska, Anna; Kosodiy, Roman; Mishenin, Eugeniy; Bokusheva, Raushan; Sannikova, Marina; Heidelbach, Olaf; Jia, Xiangping; Heidhues, Franz; Zeller, Manfred; Baker, Derek; Abildtrup, Jens; Hedetoft, Anders; Milczarek, Dominika; Malak-Rawlikowska, Agata; Falkowski, Jan; Barussaud, Emilien; Raymond, Richard; Poletto, Ana; Margarian, Anne; Fock, Achim; Fock, Karin; Pufahl, Andrea; Grajewski, Regina; Sholpan, Sholpan; Sannikova, Marina; Fahrmann, Barbara; Maciejczak, Mariusz; Was, Adam. |
| This volume of proceedings, available both as hard copy and pdf, is an edited compilation of selected contributions to the IAMO Forum 2007, which will be held in Halle (Saale), Germany, at the Leibniz Institute of Agricultural Development in Central and Eastern Europe from 27 to 29 June 2007. We would like to thank all those persons and organisations who contributed to the realisation of the IAMO Forum 2007 and the volume in hand. First of all, we thank all lecturers, whose commitment and papers made both the conference and the publication possible. Furthermore, we appreciate the financial support provided by the Federal Ministry of, Food, Agriculture, and Consumer Protection and the Federal State of Saxony-Anhalt. The conference would not be successful... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Industrial Organization; Labor and Human Capital. |
| Ano: 2007 |
URL: http://purl.umn.edu/92324 |
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