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The application of multivariate statistical methods for understanding food consumer behaviour AgEcon
Lakner, Zoltan; Hajdu, Istvanne; Banati, Diana; Szabo, Erzsebet; Kasza, Gyula.
Understanding consumer behaviour is a necessary precondition for a targeted communication strategy. The behaviour is a complex phenomenon and research needs to undertake a rigorously apply sophisticated methods. This article entails the combined utilisation of categorical principal component analysis and cluster analysis to determine the major, relatively homogenous consumer groups and this is coupled with confirmatory factor analysis and structural model building to understand consumer behaviour, based on Fishbein and Ajzent’s theoretic model.
Tipo: Journal Article Palavras-chave: Categorical principal component analysis; Cluster analysis; Confirmatory factor analysis; Consumers’ segmentation; Structural model building; Research Methods/ Statistical Methods.
Ano: 2007 URL: http://purl.umn.edu/107651
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Consumer Perception of the Use of High-Pressure Processing and Pulsed Electric Field Technologies in Food Production AgEcon
Sonne, Anne-Mette; Grunert, Klaus G.; Olsen, Nina Veflen; Granli, Britt-Signe; Banati, Diana; Pollak-Toth, Annamaria; Szabo, Erzsebet.
New food processing technologies are developed on a continuous basis. While food scientists may applaud the progress of science, consumers have been known to take a more conservative approach and do not always readily see the benefits of new processing methods. As learned from earlier examples (such as GM and irradiation), the advantages that a new processing technology has to offer do not necessarily guarantee the success of a product in the market place. If consumers do not perceive the benefits of a new technology as relevant, its application is threatened. For example, studies of consumer attitudes towards GM foods have found that consumer acceptance depends on whether consumers perceive specific benefits associated with the product (Frewer et al....
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty.
Ano: 2009 URL: http://purl.umn.edu/59111
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