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| Klein, Daniela; Simons, Johannes; Banik, Ina; Köpke, Ulrich. |
| Four old and endangered tomato cultivars were cultivated in a greenhouse under organic conditions. With an average yield between 10 to 12 kg m-2, these old cultivars can compete with those tomato cultivars currently dominating the organic market. New marketing strategies were developed, tested in focus groups and offered on the re-gional market in organic shops and in a staff canteen. Both a coloured tomato basket and a mixed tomato fruit salad were positively evaluated by the consumers. Short distribution distances, preserving biodiversity and organic production were important preference factors for the consumers. |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2007 |
URL: http://orgprints.org/9282/1/9282_Klein_Poster.pdf |
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