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Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities Animal Sciences
Mottin, Camila; Eiras, Carlos Emanuel; Chefer, Daniele Maggioni; Barcellos, Vinicius da Cunha; Ramos, Tatiane Rogélio; Prado, Ivanor Nunes do.
Brazil is currently undergoing a process to establish new patterns of consumption habits and the implementation of a new concepts of meat quality. The process emphasizes the quality of information delivered to consumers, which is part of the new approach to meat quality and food safety. The objective of this article is to investigate the attributes considered important when buying beef, knowledge about the production process, labelling, cuts and characteristics of the animals. The study included 276 consumers in three Brazilian cities and their responses were examined in relation to the semi-structured form with fifteen spontaneous and stimulated questions. It was verified that the presentation of the product is regarded as the most important attribute at...
Tipo: Info:eu-repo/semantics/article Palavras-chave: 5.04.00.00-2 beef consumption; Buyer preferences; Form; Meat attributes..
Ano: 2019 URL: http://periodicos.uem.br/ojs/index.php/ActaSciAnimSci/article/view/43871
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