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	Provedor de dados AgEcon (2) Autor Barone, Michael J. (2) Agarwal, Sanjeev (1) Decarlo, Thomas E. (1) Palavra-chave Marketing (2) Agricultural producers (1) Brand (1) Branding (1) Commodity marketing (1) Commodity markets (1) Competitive advantage (1) Generic brand (1) Geographic identity (1) International Relations/Trade (1) Product differentiation (1) Mais... Tipo do documento Working or Discussion Paper (2) Ano 2005 (1) 2003 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS AgEcon Barone, Michael J.; Decarlo, Thomas E.. Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for companies competing in commodity markets characterized by a lack of physical product differentiation. The objective of this paper is to conduct a literature review with the aim of identifying alternative approaches to creating competitive advantage that can be used even under conditions in which no differences in actual quality exist across products. This review of the literature uncovered three non-traditional strategies that provide a basis for perceptually... Tipo: Working or Discussion Paper Palavras-chave: Agricultural producers; Commodity markets; Competitive advantage; Marketing; Product differentiation; Marketing; International Relations/Trade. Ano: 2003 URL: http://purl.umn.edu/18690 Emerging Issues for Geographical Indication Branding Strategies AgEcon Agarwal, Sanjeev; Barone, Michael J.. Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such “"geographical indications”" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based on the history, tradition, and folklore in a region. In this paper we describe the benefits and pitfalls (such as the threat of new entrants, oversupply, the broadening of boundaries to include more producers, and limiting generic use of such names) of using GI branding strategies. We also focus on trademark issues germane to a company’'s ability to (1) adopt GI-based trademarks as a means of gaining a competitive advantage and (2) protect the rights associated... Tipo: Working or Discussion Paper Palavras-chave: Brand; Branding; Commodity marketing; Generic brand; Geographic identity; Marketing. Ano: 2005 URL: http://purl.umn.edu/18691 Registros recuperados: 2 Primeira ... 1 ... Última

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