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| Knight, Erika P.; House, Lisa; Wysocki, Allen F.; Batista, Juan C.; Sawyer, Alan. |
| Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firms research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2006 |
URL: http://purl.umn.edu/21102 |
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| Baker, Gregory A.; Wysocki, Allen F.; House, Lisa; Batista, Juan C.. |
| In an applied discipline such as agribusiness management, there are many opportunities for collaboration between academia and industry. This article highlights opportunities for industry-academic partnerships through research, sabbatical leaves, consulting, outreach, student enrichment activities, and industry advisory boards. The principal benefits and pitfalls associated with each type of collaboration are discussed along with tips for managing industry-academic partnerships. |
| Tipo: Journal Article |
Palavras-chave: Industry partnerships; Industry collaboration; Industrial Organization; Teaching/Communication/Extension/Profession; Q10. |
| Ano: 2008 |
URL: http://purl.umn.edu/53630 |
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| Hansen, Mark H.; Morrow, J.L., Jr.; Batista, Juan C.. |
| This research explores the effect of trust in the relationships among members and between members and the management teams of two agricultural marketing cooperatives (co-ops). Specifically, this research focuses on the impact of trust on co-op members' performance, satisfaction, and their commitment to remaining a part of the co-ops. We examine trust along two dimensions: cognitive and affective. We argue that cognitive-based trust will be more salient in some contexts while affective-based trust will be more salient in other settings. Findings suggest that in both co-ops, trust among members and trust between members and co-op management are important predictors of group cohesion, which is a measure of the strength of members' desires to remain in a... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Institutional and Behavioral Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/34587 |
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