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| Canavari, Maurizio; Asioli, Daniele; Bendini, Alessandra; Cantore, Nicola; Gallina Toschi, Tullia; Spiller, Achim; Obermowe, Tim; Buchecker, Kirsten; Lohmann, Mark. |
| Organic food’s initial attraction to the public was that it was perceived to be healthier and tastier, but scientists and policy makers have mainly stressed the benefits to the environment of organic and sustainable farming. Scientific support for marketing actions addressed to those who want to be healthier and who want to enjoy better taste, and are willing to pay more for these benefits is scarce. Past research has produced little clear evidence about the importance of sensory characteristics such as taste, smell, appearance etc in consumers’ preferences with regard to organic food. The Ecropolis project, funded by the E.U., was set up with the aim of investigating the role of the senses in consumers’ preferences regarding organic food, and leading to... |
| Tipo: Report |
Palavras-chave: Consumer issues; Quality and evaluation of inputs. |
| Ano: 2009 |
URL: http://orgprints.org/17208/2/deliverable_1_2_sensory_literature.pdf |
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