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Purchasing Locally Produced Fresh Vegetables: National Franchise vs. Locally Owned and Operated Restaurants AgEcon
Rimal, Arbindra; Benjamin, Onyango.
The objective of this study is to examine purchasing practices of locally produced fresh vegetables among restaurants and food service institutions. The sample for the study included managers of 75 restaurants and dining centers out of a total of nearly 600 food service outlets in a mid-size metropolitan city in Midwest with a population of about 400,000. The study findings show differential preferences between national/regional chains and the local independently owned restaurants. Although managers across the board expressed willingness to buy local, actual purchasing decisions were largely driven by freshness, quality and availability. Price was not as critical a factor as others including variety and selection. The results suggest that local vegetable...
Tipo: Conference Paper or Presentation Palavras-chave: Local food; Restaurant managers; Logit; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/103464
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