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Comparing Parts with the Whole: Willingness to Pay for Pesticide-Free, Non-GM, and Organic Potatoes and Sweet Corn AgEcon
Bernard, John C.; Bernard, Daria J..
Auction experiments were used to investigate demand relationships and willingness to pay (WTP) for four versions of potatoes and sweet corn—conventional, organic, and two parts of organic: no pesticides and non-genetically modified (non-GM). Elasticities showed strong and asymmetric substitute relationships between organic and its parts. Combined premiums of the parts were not significantly different than the whole organic premium, suggesting WTP for the attributes are not additive. A two-stage heteroskedastic tobit model found significant WTP for each part dependent on demographics and beliefs about conventional versions. Results suggest segments for parts of organic could be established alongside the whole.
Tipo: Journal Article Palavras-chave: Auction experiments; Organic; Pesticides; Potatoes; Sweet corn; Willingness to pay; Demand and Price Analysis; Livestock Production/Industries.
Ano: 2010 URL: http://purl.umn.edu/97858
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Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content AgEcon
Bernard, John C.; Gifford, Katie; Santora, Kristin; Bernard, Daria J..
This study examined consumer willingness to pay for first- and second-generation genetically modified (GM) and organic foods and for non-GM foods, dependent on tolerance for GM content. Data from a survey of students were examined using a heteroskedastic two-limit Tobit model. Results showed consumers were willing to pay significantly more for organic and second-generation foods over first-generation GM foods, which suggests a niche market for second-generation GM foods may be possible. For non-GM foods, consumers were indifferent between a 100- and 99-percent threshold, but did not view 95-percent non-GM foods as more valuable than foods with unknown GM.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/99780
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Factors Affecting Consumer Choice and Willingness to Pay for Milk Attributes AgEcon
Bernard, Daria J.; Mathios, Alan D..
This study used weekly scanner data to determine within the milk market the factors that affect consumer choice of non-rBST and organic products and the implications for the development of niche markets. This was accomplished by first understanding what product attributes affected demand for milk and then determining how much consumers were willing to pay for these attributes. The former was done within the multinomial logit framework while the latter used the hedonic price model to infer WTP. Results showed the price effect for rBST-free was the largest while the price effect for organic was the smallest and that consumers were willing to pay more for both rBST-free and organic milk compared to conventionally produced milk.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/19366
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