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	Provedor de dados AgEcon (2) Autor Bertrand, Marianne (2) Karlan, Dean S. (2) Mullainathan, Sendhil (2) Shafir, Eldar (2) Zinman, Jonathan (2) Palavra-chave C93 (2) D01 (2) D12 (2) D21 (2) D81 (2) D91 (2) M37 (2) Marketing (2) Microfinance (2) O12 (2) Behavioral (1) Behavioral economics (1) Consumer/Household Economics (1) Credit markets (1) Cues (1) D14 (1) Economics (1) Economics & psychology (1) Economics of advertising (1) Field experiment (1) Mais... Tipo do documento Working or Discussion Paper (2) Ano 2009 (1) 2005 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última What's Psychology Worth? A Field Experiment in the Consumer Credit Market AgEcon Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil; Shafir, Eldar; Zinman, Jonathan. Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to address this question. Incumbent clients of a lender in South Africa were sent letters offering them large, short-term loans at randomly chosen interest rates. Psychological “features” on the letter, which did not affect offer terms or economic content, were also independently randomized. Consistent with standard economics, the interest rate significantly affected loan take-up. Inconsistent with standard economics, the psychological features also significantly affected... Tipo: Working or Discussion Paper Palavras-chave: Behavioral economics; Psychology; Microfinance; Marketing; Field experiment; Credit markets; Consumer/Household Economics; D01; C93; D12; D21; D81; D91; M37; O12. Ano: 2005 URL: http://purl.umn.edu/28441 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment AgEcon Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil; Shafir, Eldar; Zinman, Jonathan. Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in laboratory studies. But there is little field evidence on the effect of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that content has significant effects on demand. There is also some evidence that the magnitude of content sensitivity is large relative to price sensitivity.... Tipo: Working or Discussion Paper Palavras-chave: Economics of advertising; Economics & psychology; Behavioral; Economics; Cues; Microfinance; Institutional and Behavioral Economics; Marketing; D01; M31; M37; C93; D12; D14; D21; D81; D91; O12. Ano: 2009 URL: http://purl.umn.edu/47038 Registros recuperados: 2 Primeira ... 1 ... Última

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