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| Ofori-Boadu, Victor; Yeboah, Osei-Agyeman; Bhadury, Joy; Dobie, Kathryn; Troy, Samuel P.; Williamson, Nicholas C.. |
| The North Carolina (NC) wine industry has grown rapidly over the past decade and is expected to grow even more as the worldwide wine consumption and export of wines rises. In the United States, the wine market has grown by 13.7 percent since 2002 in volume and by more than 15 percent in dollars as wine has progressed from being a beverage of an elite segment of the market to becoming a mainline beverage, taking its place alongside beer and liquor (MKF Research LLC, 2007; Oches, 2009). The Piedmont Triad Region is uniquely positioned to increase its presence in this industry. Of the 80 wineries in NC that are currently open to the public, nearly half are located in the Piedmont Triad Region. However, growing grapes and making wine is a long term commitment... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Profitability Constraints; Financial Management; Marketing; Distribution; Agribusiness; Community/Rural/Urban Development; Farm Management. |
| Ano: 2010 |
URL: http://purl.umn.edu/56384 |
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