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Suburban Sprawl and Market Segments Facing Supply Cooperatives AgEcon
Fulton, Joan R.; Hine, Susan E.; Black, Dennis.
Cooperatives today face the challenge of dealing with a segmented customer base where customers in different segments have different needs. In particular, they face the challenge of how to serve different customer groups at the same time. Hobby farmers represent one market segment or group that is becoming increasingly important for farm supply cooperatives located near urban areas. This paper examines factors hobby farmers and traditional farmers value when dealing with a cooperative to identify how managers can better serve both customer segments. The results of a survey of customers of farm supply cooperatives along the front range region of Colorado are analyzed and presented in this paper. The most important factors for both groups of customers were...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2000 URL: http://purl.umn.edu/46409
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