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| Boas, Luiz Henrique de Barros Vilas; Antonialli, Luiz Marcelo; Sette, Ricardo de Souza; Mario, Talestre Maria do Carmo; Luna, Rosemar Martins. |
| The aim of this survey was to analyze the marketing strategies adopted by the coffee agribusiness chain in the south and Cerrado regions of Minas Gerais, in an attempt to put forward actions which may come to increase the consumption of coffee in the local market. As for methodology, qualitative techniques were used such as document analyses and detailed personal surveys with representatives of the several agents in the coffee chain. The results showed that, besides the search for quality improvement, also identified were strategies of segmentation by the different agents in the chain, trackability being the basis of most of such strategies. Institutional support was also identified, noticeably the process of Origin Certification and the Coffees of Brazil... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Strategies; Coffee. |
| Ano: 2004 |
URL: http://purl.umn.edu/43676 |
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| Boas, Luiz Henrique de Barros Vilas; Sette, Ricardo de Souza; Pimenta, Marcio Lopes. |
| O crescimento do mercado mundial de alimentos orgânicos nos últimos dez anos tem aumentado a demanda por estudos relacionados a esse tema. Os supermercados têm se mostrado agentes relevantes na distribuição desses produtos no Brasil e no exterior. Este trabalho tem por objetivo descrever as características do comportamento do consumidor de frutas, legumes e verduras (FLV) orgânicas na cidade de Uberlândia, Minas Gerais. Mais especificamente, buscou-se evidenciar tal comportamento com base no encadeamento entre atributos, conseqüências (benefícios que esses atributos são capazes de prover) e valores pessoais dos consumidores. Foram realizadas trinta entrevistas em profundidade, sendo que, para a coleta, análise e interpretação dos dados, utilizou-se a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Alimentos orgânicos; Comportamento do consumidor; Varejo; Valores; Cadeia de meios e fins; Laddering; Organic food; Consumer behavior; Retail; Values; Means end chain; Agribusiness; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/109669 |
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| Mario, Talestre Maria do Carmo; Sette, Ricardo de Souza; Antonialli, Luiz Marcelo; Luna, Rosemar Martins; Boas, Luiz Henrique de Barros Vilas. |
| Aiming to identify how marketing tools influence the coffee consumer’s purchasing behavior, a piece of marketing research with exploratory and descriptive analyses, of qualitative nature was accomplished. The survey was used, with structured questionnaires applied to 800 consumers (São Paulo, Belo Horizonte and Rio de Janeiro) in hypermarkets from July to December 2001. The questionnaires were tabulated and analyzed by utilizing the SSPS software (v.10) with descriptive and multivariate statistic analyses. The sample consisted mostly of consumers of the female gender, married, aged between 20 and 40 years, belonging, in general, to the social class B, senior high school educated. Among the marketing tools, it was found that the features related to the... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Consumer’s behavior; Coffee.. |
| Ano: 2003 |
URL: http://purl.umn.edu/43564 |
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| Boas, Luiz Henrique de Barros Vilas; Sette, Ricardo de Souza; Brito, Mozar Jose de. |
| This paper is aimed at describing and analyzing the governance structure of a network of small and medium sized businesses in the supermarket sector as well as the social control mechanisms adopted to coordinate the activities carried out by common and diverging actors, on the basis of a model proposed by Jones et al. (1997). The governance is considered a capable tool to regulate any instability originating from divergences, trying to keep the harmony and to strengthen the trust ties within the interorganizational networks. A case study data analysis was carried out. In so doing, the associated members and the network’s manager were interviewed. The dynamics of the network reveals some practices and elements linked with social control mechanisms such as... |
| Tipo: Journal Article |
Palavras-chave: Network governance; Social control; Trust.. |
| Ano: 2006 |
URL: http://purl.umn.edu/43824 |
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| Pimenta, Marcio Lopes; Boas, Luiz Henrique de Barros Vilas; Pelari, Andre Luiz Zo; Soares, Raquel Santos. |
| O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar análises destas relações em um contexto prático. Os principais canais de marketing de hortaliças no Brasil são caracterizados por estruturas de regulação por preço, pela informalidade nas transações e pelo oportunismo dos agentes atacadistas. Por meio de entrevistas em profundidade entre a díade: produtor rural/ atacadista Ceasa Contagem, pôde-se constatar que uma estratégia de verticalização pode reduzir as disfunções provocadas por estas estruturas, equilibrando os... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing de relacionamento; Hortaliças; Díades de canal; Relationship Marketing; Vegetables; Channel Dyads; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/113349 |
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