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| Bocker, Andreas; Albrecht, Silke. |
| An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction that post food scare consumer trust in a particular supplier decreases with an increasing degree of differentiation. While gender and personal experience with a food poisoning contribute significantly to the explanation of the individual level of consumer trust after the – hypothetical – food safety incident, perceived characteristics of the specific risk factor listeriosis chosen for this study had by far the biggest impact. |
| Tipo: Journal Article |
Palavras-chave: Trust; Consumer behaviour; Food safety; Experimental economics; Consumer/Household Economics. |
| Ano: 2001 |
URL: http://purl.umn.edu/98910 |
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| Bocker, Andreas; Nocella, Giuseppe. |
| Based on a combined internet and mail survey in Germany the independence of indicators of trust in public authorities from indicators of attitudes toward genetically modified food is tested. Despite evidence of a link between trust indicators on the one hand and evaluation of benefits and perceived likelihoods of risks, correlation with other factors is found to be moderate on average. But the trust indicators exhibit only a moderate relation with the respondents' preference for either sole public control or a cooperation of public and private bodies in the monitoring of GM food distribution. Instead, age and location in either the New or the Old Lander are found to be significantly related with such preferences. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer trust; Genetically modified foods; Monitoring; Food safety; Agricultural and Food Policy; D18; Z13. |
| Ano: 2005 |
URL: http://purl.umn.edu/24605 |
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