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| Boland, Hermann; Kriege-Steffen, Astrid; Lohscheidt, Julia; Stolze, Matthias. |
| Heutzutage existiert ein sehr komplexer und anonymer Lebensmittelmarkt. Somit ist das Vertrauen in Lebensmittel für den Verbraucher zu einem Schlüsselproblem bei seiner Lebensmittelauswahl geworden. Dieser Beitrag beschäftigt sich mit der Frage, ob Verbraucher dem Produktionsprozess von Biolebensmitteln oder dem Produkt als solches vertrauen. Weiterhin soll der Einfluss von Rückverfolgbarkeitssystemen auf den Kaufentscheidungsprozess untersucht werden. Die Ergebnisse zeigen, dass Verbraucher in zwei Gruppen eingeteilt werden können, Verbraucher die dem Produktionsprozess vertrauen und Verbraucher, die dem Produkt vertrauen. Bezogen auf Rückverfolgbarkeitssysteme wird deutlich, dass sie im Prozess der Kaufentscheidung des Verbrauchers für oder gegen... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2011 |
URL: http://orgprints.org/17408/3/Kriege%2DSteffen_17408.pdf |
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| Schneider, Flurina; Stolze, Matthias; Kriege-Steffen, Astrid; Lohscheidt, Julia; Boland, Hermann. |
| The study presented explores consumer trust in organic food and the effectiveness of enhancing consumer trust by communication strategies on traceability. The research is based on the general finding that trust is one of the most crucial aspects when consumer decide whether to buy or not to buy organic products. However, there are hardly any empirical works which analyse in detail consumer trust in organic food and the ways it can be enhanced. First, based on a quantitative inquiry of 600 persons in Germany the study presented investigates consumer trust in the different actors involved in the organic supply chain (farmers, processors, traders, labels), in distinct attributed qualities such as benefits for health, ecology and animal welfare as well as the... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Farming Systems; Consumer issues; Produce chain management. |
| Ano: 2009 |
URL: http://orgprints.org/15956/1/Schneider_Fullpaper_Eursafe2009_final.pdf |
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| Stolz, Hanna; Stolze, Matthias; Schneider, Flurina; Hermanowski, Robert; Baumgart, Lukas; Morgner, Marion; Kriege-Steffen, Astrid; Boland, Hermann. |
| Trust is seen as one of the most crucial aspects when consumers decide whether or not to buy organic products. Our research investigates consumer trust in organic food and the effectiveness of enhancing consumer trust by communication strategies on traceability in a quantitative survey of 900 consumers in Germany. The survey focuses on consumer trust in the different actors involved in the organic supply chain as well as on criteria for assessing trustworthiness of organic products. The data analysis includes descriptive statistics and correlation analysis as well as multivariate analysis to identify distinct consumer segments with respect to specific trust characteristics and organic food consumption frequency. The results shall contribute to develop... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2011 |
URL: http://orgprints.org/17612/2/Stolz_17612.pdf |
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