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| Furtschegger, Christoph; Schermer, Markus; Borec, Andreja; Prišenk, Jernej. |
| First, we consider it helpful to give a short introduction into the topic of communication and share some reflections why this aspect is important to look at in the frame of the HealthyGrowth project. The general question is why communication is necessary and what the purpose of communication is. One aspect commonly mentioned concerns information as a means of marketing. As Karstberg (2015) notes: “Research shows that a significant barrier to consumers purchasing more organic foods is lack of information. This leads the relevant body of research to call for better communication around organic foods.” Zanoli and Naspetti (2002:652) expressed the need “to devise a better communication strategy” with a view to “informing consumers about the extra quality... |
| Tipo: Report |
Palavras-chave: Values; Standards and certification Produce chain management. |
| Ano: 2016 |
URL: http://orgprints.org/31227/1/Task4_FinalVersion.pdf |
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| Borec, Andreja; Prišenk, Jernej. |
| The “Ekodar” organic beef label was established in 2009 by the Šaleška Valley agricultural cooperative. Currently, 76 producers/farmers label their products with the Ekodar brand, which speaks to a onnection of trust between consumers. The meat is available in eleven large producers and retailers, such as Mercator, two organic shops, two agricultural co’ops, as well as online, and delivery is available in twelve cities throughout Slovenia. Marketing and distribution is done via the central umbrella of the Šaleška Valley (owner of the brand) agricultural cooperative. The special characteristic f the “Ekodar” brand is its QR code, which allows consumers to trace the origins of their meat. In using a smart phone to scan QR codes on packaging before purchase,... |
| Tipo: Other |
Palavras-chave: "Organics" in general; Food systems. |
| Ano: 2015 |
URL: http://orgprints.org/28838/7/28838.pdf |
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| Borec, Andreja; Prišenk, Jernej. |
| Slovenia lies between Croatia (south), Austria (north), Hungary (east) and Italy on the west part. It has approximately 2.000.000 million inhabitants with 20.273 km2 surface area. Slovenia is predominately mountain country. Slovenian mountain and hilly regions are spread out over more than 72,3% of that nation’s total area (1.467.240 hectares). The hilly and mountain regions fall under LFA (less favored) areas which represent 86,3% (1.750.920 hectares) of all nation’s total area. The 74,2% (approximately 449.000 hectares) of agricultural land in use are under LFA. Forests and the forest landscape are the most recognisable spatial elements in Slovenia, which also represent a large market opportunity and a comparable advantage for Slovenia. With forests... |
| Tipo: Report |
Palavras-chave: Values; Standards and certification. |
| Ano: 2013 |
URL: http://orgprints.org/27672/3/27672.pdf |
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| Prišenk, Jernej; Borec, Andreja. |
| In the literature the value based food chains express two main characteristics: business relationships among strategic partners interacting in the supply chain are based on a written set of values and food products are differentiated from similar food products based on product attributes such as food quality, safety, and/or functionality along with environmental and social attributes (Stevenson, 2009). To verify the first part of the definition the analysis of two organic food chains where carried out. For the analysis of business relationships and food quality communication in the food chain two different methodological approaches were used. For collecting the input data a semi-structured interviews with various stakeholders were performed. The results of... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: "Organics" in general; Food systems. |
| Ano: 2015 |
URL: http://orgprints.org/29218/3/29218.pdf |
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| Borec, Andreja. |
| Ekodar is the commercial name for organic beef produced by Agricultural Cooperative Šaleška Valley. The brand was established in 2009. Currently, 76 producers-farmers label their products with the Ekodar brand. Successful marketing of organic beef in Slovenia, as well as further product development, relies on the product being recognised as a healthy, local and high-quality food product. The brand can be recognised as a connection between producers and consumers. The meat is available in 11 mega shops of the retailer Mercator, 2 organic shops, 2 agricultural cooperatives and via online selling. Delivery is available in 12 cities throughout Slovenia. Marketing and distribution happens via the central umbrella cooperative‚ Agricultural Cooperative Šaleška... |
| Tipo: Report |
Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues Produce chain management. |
| Ano: 2015 |
URL: http://orgprints.org/29239/9/29239.pdf |
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| Borec, Andreja. |
| The Planika dairy was established in 1957. The current Limited Liability Company (LLC) structure was defined in 1995 by the Agricultural Cooperative Tolmin. The company’s raw material (milk) comes from 120 to 130 (varying number from year to year) local mountain farms in northern and north-western Slovenia. Most of the farms are located in the Tolmin, Kobarid, and Idrija regions. Currently, the company is selling 19 different milk products under the ‘Planika’ brand. The high-quality products are characterised by freshness and taste, as well as the avoidance of gene technology and chemicals or synthetic pesticides in its production. The dairy started selling organic milk in April 2013. Since then, they have been subject to the organic quality-control... |
| Tipo: Report |
Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues Produce chain management. |
| Ano: 2015 |
URL: http://orgprints.org/29240/13/29240.pdf |
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