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| Borgen, Svein Ole. |
| The paper addresses recent changes in the Norwegian agrifood industry from the analytical perspective of quality conventions. Storper and Salais’ “worlds of production” plus Boltanski and Thévenots’ “orders of worth” are used as a basis for the empirical study. First, the paper discusses how the largest Norwegian branders try to strategically adapt to “novel” quality attributes like health-enhancing food, origin/terroir, environmental sustainability and ethics. Second, the paper investigates the companies’ quality signalling strategy: How are these “novel” qualities communicated to consumers? Multiple options are available: Do they attempt to systematically incorporate “novel qualities” into their private brand equity (“conventionalizing qualities”)? Do... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food quality; Economics of convention.; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/57986 |
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| Rokholt, Per Ove; Borgen, Svein Ole. |
| Much of the current research on agricultural cooperatives is biased towards weaknesses of the cooperative organization form. The literature says very little about the strengths and advantages of the cooperative form and what is necessary to develop the form's uniqueness into a sustainable competitive advantage. We argue that for cooperatives to remain viable and competitive, the advantages of the form must be clearly manifested. There is now a lack of systematic theorizing in this field. Typically, the weaknesses of the cooperative form are compared to the strengths of the investor-owned firms. Our point is that the cooperative form is based on a logic which is different from that captured by the image of rationality, seemingly prevalent in many current... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/62039 |
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