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| Registros recuperados: 36 | |
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| Gardner, Justin G.; Eastwood, David B.; Brooker, John R.; Klingeman, William E.. |
| This article summarizes a study of consumers' willingness to pay (WTP), in urban areas in Tennessee, Mississippi, and Michigan, for a powdery mildew resistant dogwood tree. Powdery mildew is a disease affecting flowering dogwoods that can limit growth, detract from the appearance, and may cause plant decline and death. Study objectives were to provide information about consumers' WTP and to identify potential marketing strategies for the introduction of the disease-resistant tree. On average, survey respondents indicated they are willing to pay a $13.35 premium for a flowering dogwood tree which is resistant to powdery mildew. Regression results led to inferences that the presence of dogwoods in a respondent's yard, presence of dogwoods infected with... |
| Tipo: Journal Article |
Palavras-chave: Contingent valuation; Disease resistance; Dogwood; Marketing; Maximum likelihood; Nursery; Powdery mildew; Crop Production/Industries; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/14676 |
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| Brooker, John R.; Eastwood, David B.. |
| The perceptions of food shoppers, produce managers in supermarkets, and wholesale produce buyers were examined with respect to acceptance of a fresh green bean that is slightly darker in color than the current leading cultivar. In-store interviews with shoppers revealed that retail shoppers are not biased for or against the darker color bean. The produce department managers and wholesale buyers indicated a willingness to handle the darker bean if shown evidence that consumers would purchase them. Analysis of variance was used to search for an acceptability or preference pattern associated with various socioeconomic factors. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1992 |
URL: http://purl.umn.edu/27190 |
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| Eastwood, David B.; Brooker, John R.; Terry, Danny E.. |
| A characteristics model, which assumes goods generate a common set of attributes but no unique attribute, is described. The model yielded two equations which were estimated. One was a set of hedonic price equations in which the price paid for each food purchased was a function of imputed attribute prices. This set of equations was estimated at the household level. Nutrient demand equations were estimated across households. Imputed prices, income, and household characteristics including location, size, education, age distribution, and race affected nutrient demand levels. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1986 |
URL: http://purl.umn.edu/29780 |
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| Brooker, John R.; Eastwood, David B.; Carver, Brian T.; Gray, Morgan D.. |
| This study focused on the transmission of price adjustments between grower/shippers and wholesalers and between wholesale handlers and retailers of nine fresh vegetables (only the results associated with bell peppers are reported in this paper). Results among the nine vegetable products were not consistent with respect to the magnitude of adjustments or the time periods involved in the adjustments. In response to wholesale price changes, upward price adjustments at the retail level occur more quickly than do downward price adjustments. Price transmission relationships also varied among the vegetable products between the wholesaler and grower. Overall, the results indicate that factors in addition to changes in upstream prices are impacting retailers'... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 1997 |
URL: http://purl.umn.edu/26599 |
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| Registros recuperados: 36 | |
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