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Bruhn, Maike. |
Zielgruppenspezifische Ansätze versprechen bei Präventionskampagnen, die darauf abzielen, Ernährungsgewohnheiten zu verändern, die größten Erfolgsaussichten. Die empirische Er-mittlung einer Lebensstil-Typologie des Ernährungsverhaltens liefert Erkenntnisse bezüglich der Beeinflussung des Verhaltens und der Motivation zu einer gesunden Lebensführung.Die Lebensstil-Messung ergibt vier Segmente, welche sich hinsichtlich ihres Interesses an Lebensmitteln und Ernährung unterscheiden. Es handelt sich um die Segmente des sehr interessierten Verbrauchers (32%), des Qualitätskäufers (22,5%), des traditionellen Ver-brauchers (27,5%) und des desinteressierten Verbrauchers (17%). Das segmentspezifische Entscheidungsverhalten erstreckt sich von extensiv über limitiert... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Lebensstil; Segmentierung; Involvement; Verhaltensprävention; Food Consumption/Nutrition/Food Safety. |
Ano: 2008 |
URL: http://purl.umn.edu/52647 |
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Yue, Chengyan; Grebitus, Carola; Bruhn, Maike; Jensen, Helen H.. |
In producing potatoes the treatment for disease and pests could be more difficult and costly for organic producers than for conventional. Hence, consumers’ attitudes and willingness to pay for organic potatoes need to be considered in a grower’s choice of production technologies. A bivariate probit model and cluster analysis were applied to survey data to evaluate factors that influenced Germany consumers’ consumption patterns for conventional and organic potatoes. The results show that consumers associate organic potatoes with healthy ingredients, trustable origin and food safety. But a lack of varieties and inferior appearance of organic potatoes limit consumer interest in the organic products. With regard to socio-demographics, consumers with higher... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Organic; Potatoes; Consumption patterns; Food Consumption/Nutrition/Food Safety; Marketing. |
Ano: 2008 |
URL: http://purl.umn.edu/43948 |
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Christoph, Inken B.; Roosen, Jutta; Bruhn, Maike. |
This paper presents estimates of consumers' willingness to pay for a GM food and non-food product based on data collected in a choice experiment. The choice experiment was part of a survey of 1510 randomly selected consumers in Germany that was mailed in spring 2005. Attitudes towards gene technology, institutions and technical progress were measured using 22 items. A factor analysis revealed five factors describing consumer attitudes: support, risk, trust, attitude towards technical progress and attitude towards technical innovation. Based on these factors we identify four different classes of consumers in a latent class model for both products. Analysis of these classes shows strong differences between willingness to pay estimates for benefits compared... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
Ano: 2006 |
URL: http://purl.umn.edu/21303 |
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