|
|
|
|
|
| Baker, Gregory A.; Burnham, Thomas A.. |
| Conjoint analysis was used to explore consumer preferences for food products that are the product of genetically modified organisms (GMOs). The results of a cluster analysis indicated that consumers fell into three homogeneous groups based on their preference for a branded, low-priced, or GMO-free product. There were some differences between the segments based on the sociodemographic characteristics of age, education, and income. However, consumers in the segment that wished to avoid GMOs were most easily distinguished from consumers in the other two segments based on their high level of risk averseness and belief that GMOs do not positively affect the quality or safety of food products. Implications for food marketers and policymakers are discussed. |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2001 |
URL: http://purl.umn.edu/34457 |
| |
|
|
| Baker, Gregory A.; Burnham, Thomas A.. |
| Conjoint analysis is used to elicit consumer preferences for attributes of genetically modified foods. Market segments are identified based on a cluster analysis of respondents' preferences for brand, price, and GMO content. A logit analysis is used to analyze consumer characteristics associated with the acceptance of GMO foods. Those consumers who were most risk averse, most likely to believe that GMOs improved the quality or safety of food, and most knowledgeable about biotechnology were the most likely to be accepting of GMO foods. These findings are used to develop implications for producers and regulators of GMO foods. |
| Tipo: Journal Article |
Palavras-chave: Agricultural and Food Policy; Consumer/Household Economics. |
| Ano: 2001 |
URL: http://purl.umn.edu/31045 |
| |
|
|
|
