|
|
|
|
|
| Campbell, Benjamin L.; Nelson, Robert G.; Ebel, Robert C.; Dozier, William A.; Campbell, Julie H.; Woods, Floyd M.. |
| Ninety-five consumers in seven grocery stores tasted unidentified peeled sections of three mandarins (a tangerine, a satsuma, and a clementine), and provided demographic and purchase information. Forty-four percent of the respondents preferred tangerines, 34 percent satsumas, and 22 percent clementines. The probability of preferring each of type of mandarin was estimated from internal quality analysis of paired samples, as well as from demographic and purchase responses. Model simulations were used to recommend harvest standards for satsumas based on Brix-to-acid ratios. |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/55983 |
| |
|
| |
|
|
| Silva, Andres; Nayga, Rodolfo M., Jr.; Campbell, Benjamin L.; Park, John L.. |
| We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments, our results indicate that the hypothetical WTP values are higher than the nonhypothetical values, but the hypothetical with cheap talk values are not significantly different from non-hypothetical estimates. |
| Tipo: Journal Article |
Palavras-chave: BDM; Cheap talk; Field experiment; Hypothetical bias; Willingness-to-pay; Research Methods/ Statistical Methods. |
| Ano: 2011 |
URL: http://purl.umn.edu/117168 |
| |
|
| |
|
|
|
