|
|
|
|
|
| Cappelle, Monica Carvalho Alves; Melo, Marlene Catarina de Oliveira Lopes; Goncalves, Carlos Alberto. |
| Transforming collected raw-state data into research results involves the use of certain precedures so as to systematize, categorize and enable its analysis by the researcher.In the specific case of the analysis of communications, adequate mechanisms are demanded so one is able to find in data obtained by means of interviews, messages and documents in general information that illustrate, explain or help bring investigated phenomena to light. Among such mechanisms are the analysis of contents and the analysis of speech as theorical-methodological propositions, intending to surpass their status as “simple techniques of analysis” and compose a field of knowledge. Thus, this present text has been elaborated aiming to providing a better understanding about what... |
| Tipo: Journal Article |
Palavras-chave: Analysis of contents; Analysis of speech; Social sciences. |
| Ano: 2003 |
URL: http://purl.umn.edu/43563 |
| |
|
|
| Souza, Carla Regina de; Brito, Mozar Jose de; Cappelle, Monica Carvalho Alves; Amancio, Robson. |
| This paper objectified to bring to light the milk industry managers’ social representations on the environmental management. For such, the systematization of a theoretic-methodological framework was adopted, whose interpretation shows that the environmental management, in the view of the researched milk industries managers, runs three complementary representations. In the first one, the environmental management emerges as an organizational practice which necessarily aims the execution of state legal environmental norms. In the second one, the same process refers to the managers’ imagination as an organizational strategy which may contribute for gains in competitive advantages in the market, which is becoming more and more demanding when it comes to... |
| Tipo: Journal Article |
Palavras-chave: Social representations; Environmental management systems; And organizations.. |
| Ano: 2003 |
URL: http://purl.umn.edu/43558 |
| |
|
| |
|
|
|
