| In the last few years the Italian flower and ornamental plant sector has been characterized by a significant dynamicity, becoming one of the most important sectors of the Italian agricultural system. In terms of competitiveness, however, the above sector has faced several market crises due to the globalization process which has produced has brought about an increasing supply of flower and ornamentals in the world market. In a national context, Mezzogiorno is an important area in terms of production source for flowers and ornamental plants, in relation to both extremely favorable climatic conditions and specific economic situations which positively affect profitability of firms operating in some productive sub-sectors (e.g., the ornamental plant sector).... |
