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| Registros recuperados: 10 | |
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| Banterle, Alessandro; Carraresi, Laura. |
| The purpose of this paper is to analyse the competitive performance of the EU countries for the prepared swine meat sector during the period 1990- 2003. This sector has been chosen for the role that traditional products play in most EU countries. To assess competitiveness, the analysis evaluates several trade indices to compare the trends over the last fifteen years: Revealed Comparative Advantage, the Vollrath indices, Net Export Index, and Grübel - Lloyd index. The data source was the Eurostat data base, considering intra - EU export and import data referred to 17 sub- sectors with 8 digit codes. Moreover, cluster analysis has been applied to highlight groups of countries with similar features. Good competitive performance in the prepared swine meat... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Competitiveness; International Trade; EU; Prepared Meat; RCA.; International Relations/Trade. |
| Ano: 2006 |
URL: http://purl.umn.edu/10058 |
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| Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia. |
| Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be more a price maker than a taker, and to reach a better market power. On the other hand, market opportunities for SMEs are related to demand evolution toward food quality and traditional food products. To profit by such opportunities, SMEs need to focus on consumer requirements, by differentiating their products. In this way, firms could apply a premium price that justifies the peculiar value of the product, and that the consumer should be willing to pay. Nonetheless,... |
| Tipo: Presentation |
Palavras-chave: Traditional food products; Price setting; Marketing capability; Ordinal regression model; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2011 |
URL: http://purl.umn.edu/122000 |
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| Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella. |
| The purpose of this paper is to assess the marketing management capabilities of SMEs producing traditional food products in EU through the development of a self‐evaluation tool. SMEs represent the greater part of European food firms and they find it very difficult to adapt to market changes, and to compete with big enterprises. In this context, marketing management capabilities play a key role in good SME performance in the market. The self-evaluation tool is developed in the innovative form of an interactive questionnaire published on the web. At the moment, the sample is composed by 60 traditional food producers located in three member states (Belgium, Italy, and Hungary) belonging to different sectors (cheese, beer, dry ham, sausage and white pepper).... |
| Tipo: Journal Article |
Palavras-chave: Marketing capabilities; Traditional food; SMEs; Cluster analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/97226 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the food industry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality, especially for traditional food products (O’Reilly and Haines, 2004). To profit from such opportunities SMEs need to adapt their strategies, focussing on consumer requirements and improving their marketing activities. The purpose of this paper is to evaluate the marketing capabilities of SMEs producing traditional food products. Following the theoretical approach of Market Orientation (Kara et al., 2005; Jaworski and Kohli,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traditional food products; Marketing capabilities; Ordinal regression model.; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/57978 |
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| Carraresi, Laura; Banterle, Alessandro. |
| Facing the growing competition in the European food market, the purpose of this paper is to assess European country competitiveness at the sector level in the intra-EU market over the last fifteen years, comparing the evolution of the food industry, where firms have had to reshape strategies to maintain market position, and agricultural sector, where changes in Common agricultural policy have forced farms to face market trends. The analysis of competitiveness was carried out by assessing trade indices (EMS, RCA, RXA, RMA, NEI). Cluster analysis was also run to classify groups of countries with similar features in terms of competitive performance over the 1991-2006 period. The country that profited most from market integration in both sectors, reaching a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Competitiveness; Agri-food sector; EU; RCA; International Relations/Trade. |
| Ano: 2008 |
URL: http://purl.umn.edu/43692 |
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| Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella. |
| SMEs, that represent the greater part of European food firms producing traditional food products (TFPs), meet difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing management capabilities in terms of marketing research, marketing strategy, planning and implementation, control and evaluation. A self evaluation tool was developed by means of an interactive questionnaire, available on the web, aimed at assessing traditional food firms competitive... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing capabilities; SMEs; Traditional food; Linear regression; Agribusiness; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/44318 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially with regard to traditional food products (TFPs). However, the growth of competition, connected mainly to globalisation, is making it very difficult for SMEs to survive. On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality. To profit from such opportunities and to survive on the market, SMEs need to adapt their strategies, focusing on innovation aspects in order to meet consumer requirements and to compete on the market. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food industries to guarantee that... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traditional food products; Innovation; Marketing management capabilities; Linear regression model; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/100589 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence... |
| Tipo: Journal Article |
Palavras-chave: Marketing management capabilities; SMEs; Traditional products; Food sector; Agricultural and Food Policy; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/53565 |
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| Registros recuperados: 10 | |
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