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| Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia. |
| Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be more a price maker than a taker, and to reach a better market power. On the other hand, market opportunities for SMEs are related to demand evolution toward food quality and traditional food products. To profit by such opportunities, SMEs need to focus on consumer requirements, by differentiating their products. In this way, firms could apply a premium price that justifies the peculiar value of the product, and that the consumer should be willing to pay. Nonetheless,... |
| Tipo: Presentation |
Palavras-chave: Traditional food products; Price setting; Marketing capability; Ordinal regression model; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2011 |
URL: http://purl.umn.edu/122000 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the food industry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality, especially for traditional food products (O’Reilly and Haines, 2004). To profit from such opportunities SMEs need to adapt their strategies, focussing on consumer requirements and improving their marketing activities. The purpose of this paper is to evaluate the marketing capabilities of SMEs producing traditional food products. Following the theoretical approach of Market Orientation (Kara et al., 2005; Jaworski and Kohli,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traditional food products; Marketing capabilities; Ordinal regression model.; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/57978 |
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| Cavaliere, Alessia; Banterle, Alessandro. |
| In industrialized countries, the last 40 years has seen a marked change in the average level of per capita calorie intake, which has led to increased growth in overweight and obesity rates. There are many reasons to encourage public intervention aimed at facing the problems associated with excess body weight, and to promote healthy dietary habits. Among the public policies set out to reduce obesity rates, an important role is played by information measures. The purpose of this work is to analyse for the consumers the importance of food information in the allocation of free time, and to investigate the variables that affect the search for information. Following Drichoutis et al. (2008) we developed a conceptual framework through variables that affect the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2011 |
URL: http://purl.umn.edu/114315 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially with regard to traditional food products (TFPs). However, the growth of competition, connected mainly to globalisation, is making it very difficult for SMEs to survive. On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality. To profit from such opportunities and to survive on the market, SMEs need to adapt their strategies, focusing on innovation aspects in order to meet consumer requirements and to compete on the market. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food industries to guarantee that... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traditional food products; Innovation; Marketing management capabilities; Linear regression model; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/100589 |
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| Banterle, Alessandro; Cavaliere, Alessia. |
| PUBLISHED AS: Alessandro Banterle, Alessia Cavaliere, Is there a relationship between product attributes, nutrition labels and excess weight? Evidence from an Italian region, Food Policy, Volume 49, Part 1, December 2014, Pages 241-249. http://dx.doi.org/10.1016/j.foodpol.2014.09.001 |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Economics of obesity; BMI; Consumer; Ordinal regression model; Food Consumption/Nutrition/Food Safety; Health Economics and Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/90889 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence... |
| Tipo: Journal Article |
Palavras-chave: Marketing management capabilities; SMEs; Traditional products; Food sector; Agricultural and Food Policy; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/53565 |
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