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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours AgEcon
Gouin, Stephane; Charles, Erwan; Boude, J.P..
In the developed countries, especially in the European Union, demand for seafood products has increased very quickly (faster than that of meat products). This growth may be explained by the recurring problems of animal health impacts on other products (bovine spongiform encephalopathy (BSE), avian influenza (bird flu)...) and to the impacts of the environmental problems (dioxins...) which are less prevalent in seafood products. In addition, seafood products profit from an increasingly positive image positioned on the axis of nutrition- health. The enhancement of the markets is influenced more and more by the retailing channel (hyper and supermarkets). Indeed, France profits from being a pioneer in retailing, (more than 70% of the seafood market is through...
Tipo: Conference Paper or Presentation Palavras-chave: Seafood products; Contractualisation; Price; Sale promotions; Marketing; Behaviours; Marketing.
Ano: 2006 URL: http://purl.umn.edu/10051
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