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Chung, Rebecca H.; Lee, Jonq-Ying; Brown, Mark G.. |
This study uses the household production theory to study the demand for nutrients, i.e., households purchase a combination of food items from the market and produce the needed nutrients from these food items. By following the traditional household production approach, shadow prices for nutrients in food consumption are calculated. The cost function that generates the shadow prices appears plausible in terms of its elasticities of substitution and factor demand. After obtaining the calculated shadow prices of nutrients, the nutrient demand functions are estimated. Results show that the own-price elasticity of demand for nutrient is inelastic, whereas the expenditure elasticities indicate that nutrients are normal goods. Crossprice elasticities show that... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Nutrient; Household production theory; Demand; Demand and Price Analysis. |
Ano: 1998 |
URL: http://purl.umn.edu/52825 |
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Lee, Jonq-Ying; Brown, Mark G.; Knight, Erika P.; Chung, Rebecca H.. |
This study examined the impacts of retail promotions on the demand for five brands of orange juices for a retail chain (referred to as Retailer X) and its competitors using the Rotterdam model. Results show that the combination of feature ads and displays had the largest impacts on retail revenue among the four promotional tactics considered, while temporary price reductions had no additional advertising impacts other than price impacts on retail revenues. Results also show that when Retailer X promotes an OJ brand using any of the tactics studied, a larger portion of the increased demand for the promoted brand came from reduced demand for other brands of OJ in the same store and a smaller portion came from the decreased demand in competing stores in the... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis; Marketing. |
Ano: 2008 |
URL: http://purl.umn.edu/6699 |
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Chung, Rebecca H.; Lee, Jonq-Ying; Brown, Mark G.. |
This study explored the roles of nutrients in the demand for food through utility theory. The findings support the argument that nutrients play important roles in the demand for food. The 1987-88 Nationwide Food Consumption Survey data were used. The impacts of six nutrients (carbohydrates, fats, vitamins, minerals, digestible fibers, and proteins) on the demand for five food groups (dairy, meats, vegetables and fruits, grain products, and other foods) were studied using the Rotterdam demand system. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
Ano: 1998 |
URL: http://purl.umn.edu/52824 |
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