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| Trupo, Paul; Colavito, Luke A.; Reaves, Dixie Watts; Coale, Charles W., Jr.; Norton, George W.. |
| Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/26874 |
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