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| Concepcion, Sylvia B.; Montiflor, Marilou O.. |
| In Barangay Kapatagan, Digos City, Southern Mindanao Philippines, vegetable farmers hold a specific worldview on what quality vegetables are. This paper aims to define this worldview, compare this with expectations of marketing intermediaries down the vegetable supply chain, and assess the gaps between these views. Discrepancies between and among the definitions of the different groups affect the entire chain because of incompatible decisions in production, marketing and quality management. These decisions contribute to the efficiency or inefficiency of the entire chain. Introduction |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Crop Production/Industries; Productivity Analysis. |
| Ano: 2003 |
URL: http://purl.umn.edu/57848 |
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| Axalan, Jerick T.; Murray-Prior, Roy B.; Concepcion, Sylvia B.; Lamban, Ruby Jane G.; Real, Rodel R.; Montiflor, Marilou O.; Batt, Peter J.; Rola-Rubzen, Maria Fay; Bacus, Recarte H.; Israel, Floro T.; Apara, Dante A.. |
| Effective relationship among partners is a key in strengthening collaborative marketing efforts. One of the collaborative marketing efforts is through clustering of farmer to link into market. This study examined the level of relationship of vegetable cluster farmers with their market intermediaries - cluster and the downstream buyers. A total of 81 vegetables farmers in Southern Philippines were surveyed to determine their relationship level on trust, power-dependence, relationship-specific investments and satisfaction. Comparison between clusters and downstream buyers were made using ANOVA and Welch Test. The study found that farmers have high level of trust to their clusters compared to their downstream buyers. The high level of trust is attributed to... |
| Tipo: Presentation |
Palavras-chave: Trust; Relationships; Vegetable; Clustering; Southern Philippines; Marketing. |
| Ano: 2012 |
URL: http://purl.umn.edu/124222 |
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| Murray-Prior, Roy B.; Rola-Rubzen, Maria Fay; McGregor, Murray J.; Batt, Peter J.; Concepcion, Sylvia B.; Rasco, Eufemio; Digal, Larry N.; Manalili, Nerlita M.; Moran, Antonio; Ellson, Adela; Montiflor, Marilou O.; Hualda, Luis; Migalbin, Lorraine. |
| Special problems are presented when analysing supply chains because of the complexity of the relationships. In addressing this problem for a vegetable supply chain in Mindanao a pluralistic methodology is used. A soft systems framework was used to structure and analyse the problem and identify relevant systems. Issues we are addressing are efficiencies along the supply chain (including input supply issues, output marketing, quality control and transport) and relationships between the various participants in the supply chain. Qualitative and quantitative data collection methods have been used. Analysis is being conducted with qualitative data analysis techniques, LP farm household models, transaction cost economics, gap analysis, factor analysis and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Research Methods/ Statistical Methods. |
| Ano: 2003 |
URL: http://purl.umn.edu/57926 |
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