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A Survey of Greek Agricultural E-Markets AgEcon
Manouselis, Nikos; Konstantas, A.; Palavitsinis, N.; Costopoulou, Constantina; Sideridis, Alexander B..
The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.
Tipo: Journal Article Palavras-chave: Internet; E-commerce; E-markets; Agriculture; Agri-food sector; Survey; Consumer/Household Economics; Marketing.
Ano: 2009 URL: http://purl.umn.edu/58282
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Studying How E-Markets Evaluation Can Enhance Trust in Virtual Business Communities AgEcon
Manouselis, Nikos; Costopoulou, Constantina; Sideridis, Alexander B..
One of the major drawbacks of conducting business online is the raised level of risk associated with business transactions. Potential business partners usually have limited information about each other’s reliability or product / service quality before an online transaction. In this paper, we focus on the problem of selecting a trustful electronic market (e-market), in order to perform business transactions with it. In particular, we examine how the decision of selecting an appropriate e-market can be facilitated by an e-market recommendation algorithm. For this purpose, a metadata model for collecting and storing e-market evaluations from the members of a virtual business community in a reusable and interoperable manner is introduced. Then, an e-market...
Tipo: Conference Paper or Presentation Palavras-chave: E-market; Metadata; Recommender system; Virtual community; Institutional and Behavioral Economics; Marketing.
Ano: 2006 URL: http://purl.umn.edu/7721
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