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The factors of success for organic marketing initiatives in europe : a resource based approach Organic Eprints
Sylvander, B.; Le Floch-Wadel, A.; Couallier, C..
This paper explores the factors of success for Organic Marketing Initiatives in Europe. It is based upon the results of the OMIaRD project, which aimed to assess the impact of the Organic Marketing Initiatives on Rural Development . The results show that many studied OMIs meet strategic problems linked to their ability to face an increasing of collected, processed and marketed volumes. Those problems can be considered as a strategic turn point and might lead them to perceive the necessity to better manage their growth.
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2005 URL: http://orgprints.org/4486/3/Sylvander_etal_marketing_4p_revised%2Ded.doc
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The strategic turn of Organic Farming in Europe : a resource based approach of Organic Marketing Initiatives Organic Eprints
Sylvander, B.; Le Floch-Wadel, A.; Couallier, C..
This paper explores the Organic farming’s development potential in Europe by analysing the enterprises capacities to reach a workable structure of the supply chains, in order to market good products at reasonable prices. This study has been carried out in the framework of the OMIaRD project, which aimed to assess the impact of the Organic Marketing Initiatives on Rural Development. The results show that, after a growing phase, most of the OMIs meet strategic problems linked to their ability to face an increasing of collected, processed and marketed volumes. This strategic turn point leads them to take decisions together with their stakeholders, so as the economical and ethical goals are not questioned by the changes to be implemented.
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Farm economics.
Ano: 2005 URL: http://orgprints.org/6731/1/paper%2Dversion1%2DBS%2D15feb05.pdf
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The strategic turn of Organic Farming in Europe : a resource based approach of Organic Marketing Initiatives Organic Eprints
Sylvander, B.; Schieb-Bienfait, N.; Le Floch-Wadel, O.; Couallier, C..
This paper explores the Organic farming’s development potential in Europe by analysing the enterprises capacities to reach a workable structure of the supply chains, in order to market good products at reasonable prices. This study has been carried out in the framework of the OMIaRD project, which aimed to assess the impact of the Organic Marketing Initiatives on Rural Development. The results show that, after a growing phase, most of the OMIs meet strategic problems linked to their ability to face an increasing of collected, processed and marketed volumes. This strategic turn point leads them to take decisions together with their stakeholders, so as the economical and ethical goals are not questioned by the changes to be implemented.
Tipo: Conference paper, poster, etc. Palavras-chave: Policy environments and social economy; Markets and trade.
Ano: 2004 URL: http://orgprints.org/5513/1/Communication_Trondheim_%2D_sylvander%2Dschiebbienfait%2DFINAL.doc
Registros recuperados: 3
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