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| Morganosky, Michelle A.; Cude, Brenda J.. |
| Consumer behavior in the context of online food retail channels is analyzed. The research is a follow-up to an earlier study conducted in early 1998 on consumer response to online food shopping. In the 1998 study (N=243), a majority of the sample (51 percent) were "new" users of online food shopping (<6 months); 35 percent were "intermediate" users (1-6 months); and only 14 percent were "experienced" users (>6 months). In contrast, the new user segment in the follow-up study (N=412) was 29 percent; the intermediate segment was 28 percent; and the experienced group was 43 percent. Demographic profiles and shopping behaviors of respondents in the two studies are compared. Using cluster analysis, four distinct segments of online food shoppers are... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2001 |
URL: http://purl.umn.edu/26530 |
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| Morganosky, Michelle A.; Cude, Brenda J.. |
| This research analyzed consumer cross-shopping between supermarkets and nontraditional food retail outlets and examined reasons for cross-shopping. Focus groups were conducted in two major metropolitan markets and one medium-size market. Participants indicated they add nontraditional retail formats to the existing mix of stores at which they shop. Despite the increased number of types of food retail outlets they patronized, focus group participants said they didn't feel they spent more time grocery shopping at the multiple formats compared to shopping in a traditional supermarket. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2001 |
URL: http://purl.umn.edu/27579 |
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