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| Uva, Wen-fei L.; Cuellar, Sandra; Roberts, John. |
| Per-capita consumption of sauerkraut in the U.S. has exhibited a continuously declining trend since the 1960s and 1970s. Consumption trends in the U.S. food market today are strongly determined by consumers' desire for new and exciting flavors. However, sauerkraut sold in the market nowadays is not much different from sauerkraut made in the past. Through the addition of savory ingredients such as onions, garlic, dill seed, green peppers, mustard seeds and jalapeno peppers to the traditional cabbage kraut in different amounts and blends, Cornell University developed many new sauerkraut formulations. This study assessed the market viability of six new sauerkraut formulations, including sauerkraut containing the following ingredients in concentrations... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8580 |
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| Cuellar, Sandra. |
| The importance of produce at the retail level in the United States has been recently confirmed by the FreshTrack 2001 study: Supply Chain Management in the Produce Industry. Imports of fresh fruits and vegetables to the United States have been on the rise as they play an important role in satisfying a growing U.S. consumption trend. This exploratory research project attempted to identify the current status of imported produce at the retail level, to characterize the business practices of U.S. retailers, U.S. importers and foreign exporters in relation to marketing imported produce and, finally, to explore the opportunities and challenges faced by these three key supply chain participants in marketing imported produce in the United States. Research was... |
| Tipo: Working Paper |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/122633 |
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| Perosio, Debra J.; McLaughlin, Edward W.; Cuellar, Sandra; Park, Kristen. |
| Much of the success of the produce industry relies on a carefully choreographed supply chain. Planting the perfect varieties, harvesting at the peak of ripeness, packing in customized cartons, transporting fresh produce thousands of miles, and merchandising, marketing and promoting it at just the right moment, is a feat that relies on careful and detailed communication and coordination between grower/shippers and produce retailers. The objective of this study is to document the status, challenges and changes within the fresh produce distribution system. The method guiding this study has three major components: (1) a review of the relevant trade and academic literature on the fresh produce industry, (2) an extensive mail questionnaire directed at produce... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness. |
| Ano: 2001 |
URL: http://purl.umn.edu/122645 |
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| Cuellar, Sandra; Uva, Wen-fei L.. |
| This study focused on investigating key issues related to marketing fresh sweet corn through supermarket firms and implications for the New York sweet corn industry. In summer 2002, a survey was conducted with supermarket firms that operate stores in the market area of three Northeast States - New York, New Jersey and Pennsylvania. Executives from 25 supermarket firms responded to the survey. Participating firms operated 921 stores, and their 2000 sales ranged from $21 million to $10.5 billion with total retail sales of $24.5 billion in the year. The majority of supermarket firms in the study sourced fresh sweet corn directly from grower/shippers during the summer season (July – September). During the rest of the year, wholesalers become more important as... |
| Tipo: Technical Report |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122100 |
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