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	Provedor de dados AgEcon (1) Autor Cuthbert, Ronald (1) Palavra-chave Adaptation flexibility (1) D81 (1) Farm Management (1) L1 (1) M31 (1) Marketing (1) Niche marketing (1) O13 (1) Q13 (1) Strategic planning (1) Mais... Tipo do documento Report (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Strategic Planning - Niche Marketing in the Agriculture Industry AgEcon Cuthbert, Ronald. The purpose of the research is to improve our understanding of the adaptation process in agriculture at the farm level and the influence through the value chain. The research identified critical managerial decision areas in the strategic planning process of blackcurrant growers in Alberta and the South Island of New Zealand. The work was a comparative study of growers that attempted to determine the correspondence between the results of case study observations and a set of theoretical propositions that were developed from a review of the relevant literature. Results indicate that growers understand their own firm’s core competencies, plan strategically and contingently to maintain flexibility and retain niche advantages. Data gathered on the blackcurrant... Tipo: Report Palavras-chave: Niche marketing; Strategic planning; Adaptation flexibility; Farm Management; Marketing; D81; L1; M31; O13; Q13. Ano: 2008 URL: http://purl.umn.edu/6840 Registros recuperados: 1 Primeira ... 1 ... Última

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