Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (1) Autor Barone, Michael J. (1) Decarlo, Thomas E. (1) Palavra-chave Agricultural producers (1) Commodity markets (1) Competitive advantage (1) International Relations/Trade (1) Marketing (1) Product differentiation (1) Mais... Tipo do documento Working or Discussion Paper (1) Ano 2003 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS AgEcon Barone, Michael J.; Decarlo, Thomas E.. Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for companies competing in commodity markets characterized by a lack of physical product differentiation. The objective of this paper is to conduct a literature review with the aim of identifying alternative approaches to creating competitive advantage that can be used even under conditions in which no differences in actual quality exist across products. This review of the literature uncovered three non-traditional strategies that provide a basis for perceptually... Tipo: Working or Discussion Paper Palavras-chave: Agricultural producers; Commodity markets; Competitive advantage; Marketing; Product differentiation; Marketing; International Relations/Trade. Ano: 2003 URL: http://purl.umn.edu/18690 Registros recuperados: 1 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco