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| Arrington, Kendra; Dennis, Jennifer H.; Mazzocco, Michael A.. |
| In Spring 2005 and Fall 2009 consumer surveys were collected in several Metropolitan 4 cities in Indiana and Illinois to explore differences based on psychographic and behavioral 5 characteristics of farmers’ market consumers. Consumer intercept surveys were conducted in: 6 South Bend, IN; Bloomington, IN; Springfield, IL and Peoria, IL. Likert scale questions were 7 analyzed using factor and hierarchical cluster analysis to identify clusters of consumers based on 8 several farmers’ market characteristics. Survey results show that of the 164 Metropolitan 9 surveys analyzed, 85.3% of respondents were Caucasian, 71.9% were between the ages of 35 and 10 64 and 78% were female. Data analysis showed that four clusters were formed: Recreational 11 (42%),... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Cluster analysis; Consumers; Farmers’ market; Primary data; Surveys; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/93919 |
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| Hofmann, Christa; Dennis, Jennifer H.; Marshall, Maria I.. |
| Nationally, the number of operating farmers' markets has increased 111% in the past ten years from 1,755 markets to 3,706 from 1994 to 2004 (AMS, 2006). Indiana's farmers' markets has increased at double the rate in the same time frame. An internet and mail census was sent to market masters to assess operational procedures and factors that influence customer and vendor participation in the market. A two-stage least squares model was estimated for the vendor and customer model. In Equation 1.1, paying fees and the number of customers present were the two variables that had a significant, positive influence on vendor participation. In Equation 1.2, the presence of WIC, number of products available, the absence or presence of live music, absence or presence... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Institutional and Behavioral Economics; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/6790 |
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