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Staying in Touch through Extension: An Analysis of Farmers’ Use of Alternative Extension Information Products AgEcon
Jones, Lauren E.; Diekmann, Florian; Batte, Marvin T..
The U.S. farming industry is evolving quickly. It is therefore important that state Extension services be prepared to evolve as well. This study uses data collected in a 2007 survey of Ohio farmers to evaluate likelihood and frequency of use of various services offered by Extension as well as overall satisfaction with Extension services. Results indicate that tailoring of topics and communication methods to type of farm and/or farmer informational needs could improve the use of Extension resources. This implies that targeting of information products and methods may improve the performance of Extension education programs and customer satisfaction.
Tipo: Journal Article Palavras-chave: Communication methods; Double hurdle model; Extension information demand; Extension satisfaction; Value of information; Community/Rural/Urban Development; Farm Management; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; Q10; Q12; Q16.
Ano: 2010 URL: http://purl.umn.edu/90669
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The Role of Trust and Risk Aversion in Farmers' Used Machinery Transactions AgEcon
Roe, Brian E.; Batte, Marvin T.; Diekmann, Florian.
Results of a nationally representative survey of US farmers link previously validated survey measures of risk aversion and interpersonal trust to farmers’ intended use of online venues for transacting used equipment. Other factors affecting online purchase propensity includes the quality of farmers’ relationships with local equipment dealerships. Understanding the factors that impact farmers’ use of internet market venues is crucial as rural internet penetration deepens, farm equipment needs grow more specialized and local offline markets thin. These results may also help explain past observations of severe discounting of used farm equipment sold in online venues.
Tipo: Conference Paper or Presentation Palavras-chave: Internet; Agricultural marketing; Durable inputs; Survey; Risk aversion; Trust; Agribusiness; Industrial Organization; Marketing; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty; D8; L15; L64; Q12.
Ano: 2010 URL: http://purl.umn.edu/60972
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AJAE Appendix: Tractors on eBay: Differences between Internet and In-Person Auctions AgEcon
Diekmann, Florian; Roe, Brian E.; Batte, Marvin T..
The material contained herein is supplementary to the article named in the title and published in the American Journal of Agricultural Economics.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 2008 URL: http://purl.umn.edu/7093
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Tractors on eBay: Differences between Internet and In-Person Auctions AgEcon
Diekmann, Florian; Roe, Brian E.; Batte, Marvin T..
Internet auction platforms are changing the face of transactions in many business sectors, including agriculture. We provide one of the first systematic examinations of the differences between internet and in-person auctions in agricultural input markets. A hedonic model estimated with used tractor transactions from Midwestern sellers pooled between eBay and in-person auctions reveals statistically distinct price surfaces for the two auction venues and predicts significantly lower prices for comparable equipment sold on eBay, though this difference is attenuated for tractors fully covered by eBay's buyer protection program and is fully absent for the most frequently traded tractor. An endogenous venue-selection model reveals that larger, more-valuable...
Tipo: Conference Paper or Presentation Palavras-chave: Auctions; Electronic commerce; EBay; Farm equipment; Hedonic models; Marketing; D44; Q13.
Ano: 2007 URL: http://purl.umn.edu/9694
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