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Trust as a Determinant of Consumer Behaviour in Food Safety Crises 31
Dierks, Leef H.; Hanf, C.-Hennig.
Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard purchasing situation and in the environment of a hypothetical food safety incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a crucial factor determining their behaviour under uncertainty.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Uncertainty; Trust; Food safety; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/25452
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Does trust influence consumer behaviour? 31
Dierks, Leef H..
Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers’ socio-economic features.
Tipo: Journal Article Palavras-chave: Consumer behaviour; Uncertainty; Food safety; Trust; Food Consumption/Nutrition/Food Safety; Risk and Uncertainty; Consumer/Household Economics; Farm Management.
Ano: 2007 URL: http://purl.umn.edu/96727
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Trust as a Determinant of Consumer Behaviour in Germany 31
Dierks, Leef H..
Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers’ socio-economic features.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Uncertainty; Food safety; Trust; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2006 URL: http://purl.umn.edu/7723
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Effects of Media Coverage on Demand 31
Dierks, Leef H..
Food safety crises usually receive widespread publicity and an extensive media coverage which evidently is mainly negative. Based on previous research, the purpose of this article is to illustrate the impact of positive and negative food safety information on demand both in the short and long term. Apparently, asymmetric effects of media coverage provoke a shift in the consumers' perception of risk and, in a subsequent step, their reactions. This cycle shall be investigated and explained in detail since it improves the prospects for a prediction of consumers' reactions to food safety crises. Results will contribute to the European Commission's research project Food Risk Communication and Consumers' Trust in the Food Supply Chain - TRUST.
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Media coverage; Risk perception; Consumer behaviour; Demand and Price Analysis.
Ano: 2004 URL: http://purl.umn.edu/24992
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