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| Doherty, Edel; Campbell, Danny. |
| This paper explores the demand for improved safety and quality for meat products among consumers in two regions using a discrete choice experiment methodology. The study takes account of preferences from consumers across Great Britain and the Republic of Ireland. The features explored in the choice experiment include food safety, traceability, animal health and welfare, region of origin and price. The results suggest a large difference between willingness to pay and implicit ranking of attributes across regions. Meat products that come from ‘Ireland’ are most highly demanded among the features for Irish consumers, whereas consumers based in Great Britain value enhanced testing and animal health and welfare standards highest. Furthermore, a high correlation... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2011 |
URL: http://purl.umn.edu/108791 |
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| Campbell, Danny; Doherty, Edel; Gibson, Vikki. |
| Stated choice analysis is now a widely used and accepted methodology for exploring food choice. In stated choice experiments respondents are asked to make a choice between two or more alternatives, one of which typically takes the form of a ‘buy none’ option. It is widely recognised that respondents often perceive this option differently from the other alternatives and various reasons for this have been offered. Nevertheless, the role that utility balance among the experimentally designed options plays on the propensity of respondent’s choosing ‘buy none’ has largely been overlooked. Using a non-linear representation of utility we show that the ‘buy none’ choices are sensitive to utility balance. We further show how accommodating this provides an... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Discrete choice experiments; Utility balance; Status-quo bias; Food choice; Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/108951 |
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