| The Agroforestry Tree Seeds Association of Lantapan (ATSAL) in Bukidnon province, southern Philippines was organized in 1998, facilitated by the World Agroforestry Centre (ICRAF). Farmers were trained on germplasm collection, processing and marketing of agroforestry tree seeds and seedlings. ATSAL has been marketing various tree seeds and seedlings with apparent success, and has provided training on seed collection and nursery management to farmers, government technicians, and workers from non-government organizations (NGOs). This paper reports on the initial results of an on-going study to assess the effectiveness of ATSAL’s marketing strategy, including group dynamics, and the issues and challenges the group faces. It was found that during the first two... |
