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| Registros recuperados: 16 | |
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| Durham, Catherine A.; Eales, James S.. |
| The obesity epidemic in the US and elsewhere has re-doubled efforts to understand determinants of the quality of consumers' diets. Part of the discussion has centered on the potential of "fat taxes" and/or the subsidization of the purchase of fresh fruits and vegetables to coax consumers to better diets. Whether this discussion has merit or not, fundamental to the debate are the demand elasticities of the commodities involved. This study employs weekly data from several retail stores on fruit prices and sales to estimate elasticities of individual fruits. Estimates show consumers are more responsive to price than has been found previously. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/21099 |
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| Durham, Catherine A.. |
| As demand and supply of organic produce has increased, it has become possible to distinguish between the many individuals that express a preference for organic and the share of their purchases that is organically produced. This study examines the share of a consumer’s produce purchases that are organic, and how that is influenced by economic factors, environmental and health motivations, and demographic characteristics. Results from a model of organic preference are compared to those from a model of organic buying proportions. Buying proportion models are also estimated separately for those that preferred organic and those that preferred conventional produce. A limitation in this study is that it evaluates stated buying proportions rather than actual... |
| Tipo: Journal Article |
Palavras-chave: Organic produce share; Health; Environment; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/44705 |
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| Durham, Catherine A.; Johnson, Aaron J.; McFetridge, Marc V.. |
| Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most powerful tools (after price) that produce managers have available to them, but only with the right products. Also, point-of-purchase signage is found to have limited impact. These findings are based on the estimation of a demand system of fruits with prices, advertising size and location, display size (including multiple displays), and product origin among the explanatory variables. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/43494 |
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| McCluskey, Jill J.; Durham, Catherine A.; Horn, Brady P.. |
| This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they may appeal to different individuals depending on their personal attitudes and values. To address this issue, health, environmental and other attitudes are measured based on survey questions. Responses to these questions are used to produce explanatory factor scores. Stated preference models, both with and without factor scores, are estimated to evaluate the relative strengths of consumer preferences and motivations to purchase these products. |
| Tipo: Journal Article |
Palavras-chave: Ecolabels; Fair-trade; Socially responsible; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/59244 |
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| Durham, Catherine A.; McFetridge, Marc V.; Johnson, Aaron J.. |
| This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumers' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A four-point scale was created and used to quantify four different quality characteristics: bruising, markings, brilliance, and maturity. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and oranges. Seventy-nine weeks of data on weekly store sales were collected from two grocery stores in the Portland, Oregon metropolitan area. Results from the... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2005 |
URL: http://purl.umn.edu/26736 |
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| Durham, Catherine A.; Johnson, Aaron J.; Vega-H, Esteban. |
| China is a market of great interest to the agricultural and agribusiness industries, but many firms have reported difficulties in establishing themselves there. A closer look at the approaches used by a successful industry will help other industries and firms prepare themselves for the Chinese market. This study provides a historical look at a market development program undertaken by a trade association, and includes a discussion of domestic participants' perceptions about its impacts and about doing business in China. Two key characteristics of their success are a long-term commitment and training. |
| Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
| Ano: 2003 |
URL: http://purl.umn.edu/34385 |
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| Johnson, Aaron J.; McFetridge, Marc V.; Durham, Catherine A.. |
| This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and oranges. Seventy-nine weeks of data on weekly store sales were collected from two grocery stores in the Portland, Oregon metropolitan area. The objective of this paper is to discuss those variables that were examined but found to be insignificant in the demand model. Those variables include displays, traffic flow, in-store specials, Food Alliance labeling and signage, lagged prices and advertisements, damage-quality measure, incorrect use of inserts and... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2005 |
URL: http://purl.umn.edu/26762 |
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| Buccola, Steven T.; Durham, Catherine A.; Gopinath, Munisamy; Henderson, Erin. |
| Firms selling products overseas may do so in a wide variety of ways, such a s through trading companies, foreign distributors, brokers, direct sales, license arrangements, and foreign direct investment. Many firms employ a portfolio of arrangements for each of their products. Using a share equation model, we examine the factors influencing food processing cooperatives' foreign business arrangements. Particularly important are the cooperative's financial resources and structure, risk exposure and risk preferences, information resources, and product types. Compared to investor-owned firms, we find that cooperatives have distinct disadvantages in investing or selling directly abroad, although the disadvantages are tempered by some equalizing considerations. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2001 |
URL: http://purl.umn.edu/31166 |
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| McFetridge, Marc V.; Durham, Catherine A.; Johnson, Aaron J.. |
| This research examines how consumer purchasing responds to changes in advertised feature sizes and placements within weekly in-store fliers. The weekly-featured advertisements were measured in square inches and the different advertisement placements within the weekly flier included front, back, or within pages. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, Granny Smith apples, other sweet apples, other tart apples, pears, bananas, oranges, and grapes. One hundred thirty-five weeks of data on weekly store sales were collected from two grocery stores in the Portland, Oregon metropolitan area. Results from the advertised feature fliers and placement measures indicate the... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/8562 |
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| Hu, Ying; McCluskey, Jill J.; Durham, Catherine A.. |
| To evaluate consumers willingness to pay (WTP) for Washington apples, the effects of firmness and sweetness as the representative sensory attributes are investigated in addition to those of consumer demographics and preferences. A tasting survey was conducted in Portland, Oregon on two varieties of apples, Gala and Red Delicious. Survey data is analyzed by employing a dichotomous-choice contingent valuation method, the double-bounded model, and maximum likelihood estimates are obtained. This study shows that firmer and sweeter apples induce more WTP. Age is also an important factor affecting WTP for apples. Education, eating frequency, and race affect WTP in the Gala model but not the Red Delicious. Other variables, such as gender, annual household... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/36298 |
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| McFetridge, Marc V.; Johnson, Aaron J.; Durham, Catherine A.. |
| Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools and strategies used to collect weekly data in a retail environment and makes some suggestions for future researchers so that they may avoid similar problems that occurred during the data collection and entry process. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2005 |
URL: http://purl.umn.edu/26723 |
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| Durham, Catherine A.; Andrade, Diego. |
| Economic analyses generally incorporate environmental motivations in examining the factors that determine whether consumers will buy organic and ecolabeled foods, but have not typically considered health and wellness motivations. Market research studies, using both focus groups and surveys, have found that many consumers believe that organic foods are healthier to eat, and have segmented consumers using health and wellness concerns as a factor associated with organic buying behavior. These findings have been widely interpreted in the press as indicating that health and wellness concerns are a primary motivator for buying organic. This study compares the impact of these motivators, as well as demographic and economic factors, in determining how dedicated a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Health Economics and Policy. |
| Ano: 2005 |
URL: http://purl.umn.edu/19221 |
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| Registros recuperados: 16 | |
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