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| Enneking, Ulrich. |
| Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular customers of organic food are much less price sensitive than occasional buyers. |
| Tipo: Journal Article |
Palavras-chave: Choice modelling; Conjoint analysis; Consumer behaviour; Preferences for ecological food; Eco-labelling; Consumer/Household Economics. |
| Ano: 2003 |
URL: http://purl.umn.edu/98075 |
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| Petzoldt, Marina; Profeta, Adriano; Enneking, Ulrich. |
| Die große Sortiments- und Begriffsvielfalt, die eine Besonderheit des Produktes Wein darstellen, führen für den Konsumenten beim Kauf zu einer äußerst komplexen und schwierigen Entscheidungssituation. Da Wein zudem überwiegend im Lebensmitteleinzelhandel ohne fachliche Beratung gekauft wird, greifen Verbraucher verstärkt auf extrinsische Merkmale zur Beurteilung der intrinsischen Qualität zurück. Studien mit ausländischen Weinkonsumenten zeigen, dass Verbraucher überwiegend den Preis und die Herkunft eines Weines als Schlüsselinformationen nutzen. Der vorliegende Beitrag überprüft anhand der Ergebnisse einer Latent-Class-Analyse (LCA) die Wichtigkeit dieser beiden Attribute für die Kaufentscheidung deutscher Konsumenten am Beispiel von Dornfelder- und... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wein; Kaufverhalten; Latent-Class-Analyse; Segmentierung von Verbrauchern.. |
| Ano: 2007 |
URL: http://purl.umn.edu/7612 |
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| Enneking, Ulrich; Obersojer, Thomas; Kratzmair, Marion. |
| In order to ensure and to improve quality in the agro-food sector quality systems have to undergo a permanent change: simple end-of-the-pipe monitoring is therefore being replaced with management oriented concepts. Farmers are also increasingly requested to implement quality systems. This paper gives an overview of quality regimes in the agro-food sector and compares three systems in the domains of pork production, potato growing and the cultivation of hop. 315 Bavarian farmers were interviewed in order to identify factors which may influence the satisfaction with quality systems. Differences between the three quality regimes were moderate with respect to the overall satisfaction. Hop growers judged their system to improve production efficiency while the... |
| Tipo: Journal Article |
Palavras-chave: Quality assurance; Quality management; Satisfaction with quality systems; DIN EN ISO 9000ff.; Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/96737 |
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