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Registros recuperados: 14
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What Matters in Consumer Berry Preferences: Price? Source? Quality? AgEcon
Ernst, Stanley C.; Batte, Marvin T.; Darby, Kim; Worley, C. Thomas.
This paper reports on initial data collection for the consumer-preference objective in the three-year research project, "An Extended-Season Barry Production and Marketing System to Enhance Viability of Small Appalachian Farms and Rural Communities." This USDA NRI-funded project studies impacts on small farms and rural communities of widespread adoption of a unique full-season system of berry production with sales to high-value markets. Small-acreage farms in Southern Ohio and similar Appalachian regions are looking for alternatives that may approach the per-acre returns of traditional tobacco production. Small fruit crops have similar production requirements (labor and management intensive, small acreage) and can provide a significant income that more...
Tipo: Journal Article Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/8548
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Net Gains from 'Net Purchases? Farmers' Preferences for Online and Local Input Purchases AgEcon
Batte, Marvin T.; Ernst, Stanley C..
E-commerce represents both threats to and opportunities for rural communities. This study addresses one element of the issue: farmers' willingness to substitute online merchants or national farm input stores for local businesses. Results of a conjoint analysis of contingent choice experiments suggest that farmers are willing to purchase from online or national stores outside their communities if compensated with lower prices or greater services. Results also demonstrate that the context of the input purchase, such as time constraints, was very important not only in valuing these services, but, more broadly, in terms of the farmer's loyalty to a local merchant.
Tipo: Journal Article Palavras-chave: E-commerce; Farm input purchase; Willingness to pay; Contingent choice; Rural communities; Farm Management; Marketing.
Ano: 2007 URL: http://purl.umn.edu/10154
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A QUANTITATIVE ASSESSMENT OF E-GROCERS AgEcon
Heilig, Julia K.; Ernst, Stanley C.; Hooker, Neal H..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2002 URL: http://purl.umn.edu/27614
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POLICY CONCERNS FOR ONLINE B2B EXCHANGES AgEcon
Hooker, Neal H.; Rha, Jong-Youn; Ernst, Stanley C.; Widdows, Richard.
Policy concerns arise as e-business activities become increasingly common. This paper discusses important elements of such concerns, particularly the pro- and anti-competitive assessment of online business-to-business (B2B) exchanges. The definition of markets, the role of quality management and communication, and join purchasing implications within such environments are related to food distribution systems. Other online business-to-consumer (B2C) and consumer-to-business (C2B) policy concerns are also raised.
Tipo: Journal Article Palavras-chave: Agricultural and Food Policy.
Ano: 2002 URL: http://purl.umn.edu/27636
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Factors Influencing Consumer Markets for Yellow Perch AgEcon
Ernst, Stanley C.; Worley, C. Thomas; Jones, Eugene.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/26776
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Are E-Grocers Serving the Right Markets? AgEcon
Berning, Casie; Ernst, Stanley C.; Hooker, Neal H..
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/93335
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TRACKING THE EVOLUTION OF E-GROCERS: A QUANTITATIVE ASSESSMENT AgEcon
Lim, Heejin; Heilig, Julia K.; Ernst, Stanley C.; Widdows, Richard; Hooker, Neal H..
Forecasts of the proportion of food retailing likely to be conducted over the Internet remain small, perhaps only contributing 2 percent of sales. One reason for this low market share is the challenge E-Grocers face in developing strategies which respond to four key areas of interest to consumers: signals of firm quality; signals of product quality; the range of products offered; and service, or customer-relationship management (CRM). Careful attention to these consumer concerns is important in all retail relationships–-online or offline. This paper compares indicators of these factors across U.S. E-Grocers. A quantitative four-period ranking of online food-retailing strategies is presented for the nascent industry. Data from the third and fourth quarters...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/27239
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Where are E-Grocers, and Why? AgEcon
Berning, Casie; Hooker, Neal H.; Ernst, Stanley C..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2005 URL: http://purl.umn.edu/26755
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IT and E-Commerce Use by Small Food Retailers: Preliminary Findings AgEcon
Ernst, Stanley C.; Stoel, Leslie; Hooker, Neal H.; Skolmutch, Monica.
Tipo: Journal Article Palavras-chave: Agribusiness; Marketing.
Ano: 2006 URL: http://purl.umn.edu/8570
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Household Grocery Shopping Destination Allocation: Have Local Stores Caught on with the Rise of Local Foods? AgEcon
Zhou, Guzhen; Hu, Wuyang; Batte, Marvin T.; Woods, Timothy A.; Ernst, Stanley C..
Locavorism and the Local Food Movement have captured attention of consumers, production suppliers and academic researchers. Local food advocates emphasize the benefits of locally grown food from fresher to better tastes and to more energy efficient due to shorter transportation distance. However, limited studies have been done about household grocery purchase allocations in the awakening of local food, especially for individuals who stick with the “locavore” principle. Through a recent survey conducted in Ohio, this study found that mainstream food suppliers (national grocery chains or retailers) still claim most market shares, however, locally owned food stores and farmers’ markets are gaining popularity. The study also found that education attainment...
Tipo: Conference Paper or Presentation Palavras-chave: Local food; Grocery; Seemingly Unrelated Regression; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103378
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Should Surveys be Conducted Online or On Paper? A Comparison AgEcon
Hu, Wuyang; Batte, Marvin T.; Ernst, Stanley C.; Woods, Timothy A..
Internet consumer surveys have become increasingly popular in agricultural and food research. This study compares the results of an identical survey instrument implemented by mail and the Internet respectively. Aspects compared include survey logistics, timeline, costs, consumer demographic and socioeconomic features, observed univariate variables, and multivariate regression coefficient estimates and predictions. Results do reveal some differences in data collected by these two approaches. However, given the similarities between the two samples, the differences observed do not offer enough support to command either approach as superior to the other. It appears both methodologies can generate high quality data and are appropriate when used carefully.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer; Internet Survey; Mailed Survey; Agribusiness; Consumer/Household Economics; Marketing; Research Methods/ Statistical Methods; C83; Q10.
Ano: 2010 URL: http://purl.umn.edu/61307
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What is Local and for What Foods Does it Matter? AgEcon
Hu, Wuyang; Batte, Marvin T.; Woods, Timothy A.; Ernst, Stanley C..
Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income particularly for small and medium-sized farms. This study answers two important questions related to local food that have not been sufficiently addressed before: what is the greatest distance food can travel and still be accepted by consumers as local and is "local" equally important across food categories. Using survey data from two states in the USA, this research found that consumers’ accepted food travel distance may be much shorter than what is generally...
Tipo: Conference Paper or Presentation Palavras-chave: Distance; Food category; Importance rating; Local; Regression; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q13.
Ano: 2010 URL: http://purl.umn.edu/56326
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Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers AgEcon
Darby, Kim; Batte, Marvin T.; Ernst, Stanley C.; Roe, Brian E..
Increasingly, grocery stores are marketing foods differentiated as locally produced. Freshness and taste are obvious reasons for consumer preference for these goods, but also important may be home-bias. Whatever the motive, there is substantial evidence that some consumers are willing to pay premium prices for food characterized as locally produced. A customer-intercept survey and a choice experiment of food shoppers in direct markets and traditional grocery stores was analyzed using Conjoint methods to evaluate WTP for characteristics related to locally grown fresh strawberries. Our results suggest that consumers are willing to pay more for locally produced berries: Customers intercepted in grocery stores would pay an average of 64 cents more per quart,...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics.
Ano: 2006 URL: http://purl.umn.edu/21336
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THE MARKET FOR E-COMMERCE SERVICES IN AGRICULTURE AgEcon
Ehmke, Cole; Ernst, Stanley C.; Hopkins, Jeffrey W.; Tweeten, Luther G..
We report results of a survey of 608 Ohio agribusinesses in 1999 and show them to be divided in their attitudes and acceptance of e-commerce. Half of the respondents report that their business has a web site, although many had taken a negative stance toward such a move. Nearly all say that the internet will significantly change their sector, and the majority of managers report that e-commerce has significantly affected the way they view their business.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2001 URL: http://purl.umn.edu/20523
Registros recuperados: 14
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