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Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach AgEcon
Evans, Jason R.; D'Souza, Gerard E.; Collins, Alan R.; Brown, Cheryl; Sperow, Mark.
The focus of the current study was on the market potential for grass-fed beef in the Appalachian region, given that these products embody observed, experiential, nutritional, and process attributes that may appeal to a large consumer base. An in-store variant of the Becker-DeGroot-Marschack experimental auction mechanism was employed in the region to determine consumer preferences and willingness to pay. A majority of respondents preferred the grass-fed product over conventional grain-fed samples and were willing to pay a price premium to obtain it. Preferences for grass-fed were rooted largely in the associated superior nutritional content and core observed attributes.
Tipo: Journal Article Palavras-chave: Appalachia; Becker-DeGroot-Marschack; Beef; Experimental auction; Grass-fed; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Production Economics.
Ano: 2011 URL: http://purl.umn.edu/117774
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Determining Consumer Perceptions of and Willingness to Pay or Appalachian Grass-fed Beef: An Experimental Economics Approach AgEcon
Evans, Jason R.; Brown, Cheryl; Collins, Alan R.; D'Souza, Gerard E.; Rayburn, Edward B.; Sperow, Mark.
The U.S. market for commoditized beef is a dynamic one that has, over the last 30 years, seen decreases in per capita consumption and an increased reliance on large, integrated feedlot facilities that focus on efficient weight gain and producing carcasses deemed desirable according the USDA quality grading system. Because of the problems inherent in the conventional production system and the existence of farm-to-retail price spreads that do not favor primary cow-calf producers, analyses of alternative beef production and marketing strategies that facilitate enhanced profitability and simultaneously address surging consumer demand for specialty food products are necessary. To that end, focus of the current study was on the market potential for grass-fed...
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/6209
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AN ECONOMIC ANALYSIS OF PASTURE-RAISED BEEF SYSTEMS IN APPALACHIA AgEcon
Evans, Jason R.; D'Souza, Gerard E.; Sperow, Mark; Rayburn, Edward B..
Cow-calf operations are important enterprises for family farmers in Appalachia and provide significant opportunity for supplemental income. This analysis constitutes a thorough economic assessment of pasture-raised beef production, an alternative to traditional production that could benefit the region's producers in terms of profitability and mitigated risk. Stochastic budgeting was utilized for profitability and risk comparison between traditional and pasture-raised operations and accounted for seasonal variability in prices, pasture availability and animal performance. Pasture-raised systems, in relation to traditional ones, were shown to consistently yield higher returns over variable costs and were shown less likely to yield losses over total costs...
Tipo: Conference Paper or Presentation Palavras-chave: Farm Management.
Ano: 2004 URL: http://purl.umn.edu/20268
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