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| Mora, Cristina; Menozzi, Davide; Faioli, Giusi; de Carlos, Pilar; Briz, Julian; de Felipe, Isabel. |
| Nowadays, the increasing demand by customers and consumers for information on food quality and safety determines, to a certain degree, the structure of the food chain. Traceability is considered as a tool to reach and keep consumers' confidence, which became a central issue to restore consumers' confidence in beef safety after the BSE crisis that strongly affected the EU market. Numerous researches have been carried out to determine consumers' preferences related to quality and food safety. However, the consumer perception of beef traceability has not yet been studied enough. In this paper we want to investigate the perception of Italian and Spanish consumers on this issue by analysing the results of six focus groups carried out in both countries, in the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traceability; Focus group; Beef market; Supply chain valorisation strategies; Consumer perception; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/10093 |
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