|
|
|
|
|
| de Barcellos, Marcia Dutra; Pozzo, Daniele; Ferreira, Gabriela Cardozo; Lionello, Rafael Laitano. |
| This study aims at identifying the dynamics of the innovation system for functional foods (FF) in Rio Grande do Sul, Brazil. Functional food is any healthy food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients. Health has been named as the most significant trend and innovation driver in the global food and drinks market. Brazil is one of the leading countries in food production and consumption, and the market for functional foods have been growing 10% per year, three times more than the market for conventional foods. Although this food category is considered mature in some developed markets (such as in Japan, in the Nordic countries and in the U.S), it is still unknown for many consumers,... |
| Tipo: Presentation |
Palavras-chave: Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; International Relations/Trade; Productivity Analysis. |
| Ano: 2011 |
URL: http://purl.umn.edu/122032 |
| |
|
|
| Ferreira, Gabriela Cardozo; Barcellos, Marcia Dutra de. |
| This paper proposes to analyse the advantages and disadvantages of strategic alliances in agri-food chains, based on the perceptions of participating agents from a specific beef productive chain. The analysis is therefore based on the alliance’s main partners’ view: retail, abattoir and beef producers. Their objective was to produce a differentiated product and to develop a beef brand to be commercialized at retail level. In addition, this study also proposes to identify the main factors impacting in the success of alliances, from the agents’ point of view, as well as the main causes of failure in this kind of strategy, allowing for a better understanding of the factors that can maintain such alliances in the market. The obtained results indicate that the... |
| Tipo: Journal Article |
Palavras-chave: Strategic alliances; Agri-food chains; Beef.. |
| Ano: 2006 |
URL: http://purl.umn.edu/43832 |
| |
|
|
|
