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Registros recuperados: 6
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ORGANIC AND LOW INPUT FOOD CONSUMERS: CONCERNS AND PERSPECTIVES FOR DEVELOPING THE ORGANIC MARKET IN THE FUTURE Organic Eprints
Sylvander, Bertil; François, Martine.
This contribution deals with occasional consumers attitudes to organic/low input food in relation to quality and safety issues; and presents the results of studies conducted as part of the EU Framework 6 QLIF research project. The main result shows that a lack of knowledge among con-sumers about the production and processing tech-niques leaves room for a learning process on how to give pragmatic content to the demand from “caring people” and how to allow consumers to learn more about farming and processing.
Tipo: Conference paper, poster, etc. Palavras-chave: Consumer issues.
Ano: 2006 URL: http://orgprints.org/7212/1/Odensee_GRET_INRA_resume.pdf
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Consumer competence and loyalty in a highly uncertain market: a novel learning mechanism in relation to organic farming Organic Eprints
Sylvander, Bertil; François, Martine; Persillet, Vanessa; Sirieix, Lucie.
This study presents a novel learning process for consumers in relation to organic farming. The conditions for the development of consumer loyalty were studied against a background of great uncertainty about this market in relation to changes in consumer behaviour. Consumer competence with regard to organic farming was evaluated through cognitive and experiential experiments (labelled ‘myth’ or ‘management’). Group effects and learning effects (‘complete’ or ‘incomplete’ learning) were variously observed in the different tests. Indeed, both the cognitive phase, directed at ‘management’, and the experiential phase contributed to an improvement in consumer competence. However, improvement was not lasting in all respects. The study provides some insight into...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2005 URL: http://orgprints.org/4485/4/Sylvander_etal_consumer_4p_revised%2Ded.doc
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Organic and Low Input Food Consumers: Concerns and Perspectives for Developing the Organic Market in the Future Organic Eprints
Sylvander, Bertil; François, Martine.
This contribution deals with occasional consumer attitudes to organic/low input food in relation to quality and safety issues; and presents the preliminary results of studies conducted as part of the EU Framework 6 QLIF research project. The main result shows that a lack of knowledge among consumers about the production and processing techniques leaves room for a learning process on how to give pragmatic content to the demand from “caring people” and how to allow consumers to learn more about farming and processing.
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2005 URL: http://orgprints.org/4487/4/Sylvander_etal_Organic_4p_revised%2Ded.doc
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Compétences des consommateurs et fidélisation sur un marché à forte incertitude : un dispositif original d’apprentissage dans le cas de l’Agriculture Biologique Organic Eprints
Sylvander, Bertil; François, Martine; Persillet, V.; Syrieix, L..
Les grandes transformations structurelles de l’agriculture, de l’alimentation et de l’environnement, qui se sont accélérées depuis le milieu des années 1980 ont donné lieu à une diversification des modèles de production et de consommation en Europe. Le secteur de l’agriculture biologique occupe une place importante, car il voudrait répondre aussi bien à des préoccupations de santé, que des préoccupations environnementales ou même plus généralement civiques. La question de savoir comment communiquer sur les modes de production reste entière. Dans le cadre de notre projet, il s’agit de contribuer à forger des outils permettant d’anticiper et de maîtriser une telle communication. Dans ce cadre, l’hypothèse de la capacité d’apprentissage (et donc...
Tipo: Conference paper, poster, etc. Palavras-chave: Social aspects.
Ano: 2004 URL: http://orgprints.org/6721/1/communication_Syrieix%2Dfran%C3%A7ois%2Dpersillet%2Dsylvander_version_3_24sept04_%2D_12h31.pdf
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Organic and Low Input Food Consumers: Concerns and Perspectives for Developing the Organic Market in the Future, Organic Eprints
Sylvander, Bertil; François, Martine.
This contribution deals with occasional consumers’ attitudes to organic/low input food in relation to quality and safety issues; and presents the preliminary results of studies conducted as part of the EU Framework 6 QLIF1 research project. The main result shows that a lack of knowledge among consumers about the production and processing techniques leaves room for a learning process on how to give pragmatic content to the demand from “caring people” and how to allow consumers to learn more about farming and processing.
Tipo: Conference paper, poster, etc. Palavras-chave: Social aspects.
Ano: 2005 URL: http://orgprints.org/6725/1/four_pages_FG%2DQLIF%2D20_02_05.pdf
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Imprime registro no formato completo
Consumer competence and loyalty in a highly uncertain market: a novel learning mechanism in relation to organic farming Organic Eprints
Sylvander, Bertil; François, Martine; Persillet, V.; Sirieix, L..
This study presents a novel learning process for consumers in relation to organic farming. The conditions for the development of consumer loyalty were studied against a background of great uncertainty about this market in relation to changes in consumer behaviour. Consumer competence with regard to organic farming was evaluated through cognitive and experiential experiments (labelled ‘myth’ or ‘management’). Group effects and learning effects (‘complete’ or ‘incomplete’ learning) were variously observed in the different tests. Indeed, both the cognitive phase, directed at ‘management’, and the experiential phase contributed to an improvement in consumer competence. However, improvement was not lasting in all respects. The study provides some insight into...
Tipo: Conference paper, poster, etc. Palavras-chave: Social aspects.
Ano: 2005 URL: http://orgprints.org/6724/1/Four_pages_%2D_ISOFAR%2Dconsumer_learning%2DSylvander%2D25feb05.pdf
Registros recuperados: 6
Primeira ... 1 ... Última
 

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