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Sylvander, Bertil; François, Martine; Persillet, Vanessa; Sirieix, Lucie. |
This study presents a novel learning process for consumers in relation to organic farming. The conditions for the development of consumer loyalty were studied against a background of great uncertainty about this market in relation to changes in consumer behaviour. Consumer competence with regard to organic farming was evaluated through cognitive and experiential experiments (labelled ‘myth’ or ‘management’). Group effects and learning effects (‘complete’ or ‘incomplete’ learning) were variously observed in the different tests. Indeed, both the cognitive phase, directed at ‘management’, and the experiential phase contributed to an improvement in consumer competence. However, improvement was not lasting in all respects. The study provides some insight into... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
Ano: 2005 |
URL: http://orgprints.org/4485/4/Sylvander_etal_consumer_4p_revised%2Ded.doc |
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Sylvander, Bertil; François, Martine; Persillet, V.; Syrieix, L.. |
Les grandes transformations structurelles de l’agriculture, de l’alimentation et de l’environnement, qui se sont accélérées depuis le milieu des années 1980 ont donné lieu à une diversification des modèles de production et de consommation en Europe. Le secteur de l’agriculture biologique occupe une place importante, car il voudrait répondre aussi bien à des préoccupations de santé, que des préoccupations environnementales ou même plus généralement civiques. La question de savoir comment communiquer sur les modes de production reste entière. Dans le cadre de notre projet, il s’agit de contribuer à forger des outils permettant d’anticiper et de maîtriser une telle communication. Dans ce cadre, l’hypothèse de la capacité d’apprentissage (et donc... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Social aspects. |
Ano: 2004 |
URL: http://orgprints.org/6721/1/communication_Syrieix%2Dfran%C3%A7ois%2Dpersillet%2Dsylvander_version_3_24sept04_%2D_12h31.pdf |
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Sylvander, Bertil; François, Martine; Persillet, V.; Sirieix, L.. |
This study presents a novel learning process for consumers in relation to organic farming. The conditions for the development of consumer loyalty were studied against a background of great uncertainty about this market in relation to changes in consumer behaviour. Consumer competence with regard to organic farming was evaluated through cognitive and experiential experiments (labelled ‘myth’ or ‘management’). Group effects and learning effects (‘complete’ or ‘incomplete’ learning) were variously observed in the different tests. Indeed, both the cognitive phase, directed at ‘management’, and the experiential phase contributed to an improvement in consumer competence. However, improvement was not lasting in all respects. The study provides some insight into... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Social aspects. |
Ano: 2005 |
URL: http://orgprints.org/6724/1/Four_pages_%2D_ISOFAR%2Dconsumer_learning%2DSylvander%2D25feb05.pdf |
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